Root for agents. Built differently.

We’re Root, a tech-driven auto insurance carrier that’s now available to independent agents through comp raters. We’ve built a tailored experience, including a non-telematics product designed specifically for agents.

Our Root Agent Platform allows quoting and binding without relying on driving behavior data or mobile apps, creating a seamless quoting experience.

Get appointed today

We’re now available on comp raters in your state.

Root is now on EZLynx and PL Rating, giving you access to one of the fastest, easiest quoting tools on the market. Activate Root as one of your carriers by following the steps below. 

EZLynx

Call 877-932-2382

Email 
 support@ezlynx.com

Learn more

PL Rating

Call 800-444-4813

Visit My Vertafore

Learn more
Root Agent Portal

It’s easy to get started offering Root Insurance to your clients today

Click here to set your password and access the Root Agent Portal. If you’ve misplaced the link or it has expired, simply click here for a new link.

Find our self-paced Agent Portal Training to get up and running quickly. When prompted for a password, enter “root”.

Have questions or need help? 
 Our Agent Support Team is here for you. Email us anytime at agentsupport@joinroot.com.

Built just for agents.

See why Root now offers one of the simplest quoting tools on the market. 
Generate a bindable quote in minutes.

No telematics or consumer involvement needed to bind

Built specifically for independent agents to retain full control of the customer experience, you can quote and bind without relying on driving behavior data, mobile apps, or additional steps to finalize a policy.

Seamless quoting with leading raters

Integration with major competitive raters including EZLynx and PL Rating allows for fast, efficient quoting using tools agents already use.

Competitive commission structure

Agents are rewarded for both new business and retention, and earning potential that is competitive with industry expectations.

Agent-centric service and support

Dedicated service built around the needs of independent agents. Support is streamlined and responsive, not routed through consumer-facing systems.

Backed by Root’s strong technology platform

While separate from the telematics product, the IA program benefits from Root’s tech-driven infrastructure to deliver a modern, efficient experience.

Resources built with agents in mind

We’re in the process of building a powerful resource hub of tools and trainings, all to make your sales process easier.

Join more than 7,000 agents who sell policies with Root

Join over 1,500 agencies and 7,000 agents appointed with Root and get access to one of the quickest quoting tools in the market.

Personal lines auto appointments only.

Get appointed today

Join today to experience the Root difference

We’ll turn around your application in days, not weeks

Submit an application today and we will be in touch in a matter of days.

Automated, hands-off onboarding

We offer easy, self-service training on our products and platform, making sure you are empowered to sell Root policies that you understand and trust.

One of the fastest quoting tools in the market

Root’s agent platform can generate a customer quote in 2 minutes or less and a bindable policy in 5 minutes or less.

Get appointed with Root in a matter of days

Get appointed by filling out basic information about your agency. A Root representative will review your request and reach out soon.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2025. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit joinroot.com/califaq for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.