How it works

Ready to take the Root test drive and save up to 52%? Let’s get started.

  • Download the Root app

    Car insurance reinvented - no agents, no phone calls, no hassle. Get started in less than a minute.

  • Take a test drive

    We use your phone to measure your driving behavior for 2-3 weeks. Better driving = more savings, as it should be.

  • Get amazing car insurance

    Choose a recommended plan or create your own. Then pay for your perfect policy - it’s all in the app.

It's all in the app.

A few words from happy customers

  1. Kyle P.

    Kyle P.


    Joined Root about a month ago. Saving close to $40 a month with slightly better coverage than I had with my previous insurer. This is how all insurance should be. I shouldn't pay based on how other people near me drive. Thank you for flipping the insurance game upside down!

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  2. Aidan C.

    Aidan C.


    This is an amazing insurance app for young drivers trying to save money in the Monopoly of car insurance companies without sacrificing their own safety. Root is phenomenal.

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  3. Daniel P.

    Daniel P.


    This app is 100% legit went from GEICO paying $156 a mo to $82 a month and got better coverage! Let the run drive safe and about a 4wks you'll save!

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Where we are
will be soon

All good things start small. So did Root. And now we are working hard on expanding the number of states we can serve.

Root state expansion

We believe car insurance should be rooted in fairness

If you drive well, you are less likely to get in an accident. Therefore, you should pay less. That’s the simple thesis our company is built on. We’re restoring fairness to the insurance industry one policy at a time.

  1. Simple pricing

    What you see is what you get. There are no gotchas with Root. Once you receive a quote we give you full control over your coverage.

  2. Fair rates

    You're paying for car insurance based on how risky you look on paper. You deserve a fair rate based on how you drive, not who you are.

  3. Modern products

    Life has its surprises. Everything you need to manage your insurance and handle a claim is on-demand in our mobile app.