Take the family
to Hocking Hills.

Get car insurance that’s truly personal, simple, and affordable. So you can enjoy the time with your family.

Get the iPhone app

What it’s all about

Enjoy the drive. And in the rare case of an accident, we are right there to help.

We started Root because car insurance should be about how you drive, not who you are. Right now, you're paying for car insurance based only on your demographics. Things like your age, gender, and credit score. Not all 26-year old females with a credit score of 500 drive the same. Why should they pay the same price for insurance? Responsible drivers should pay less, and they do with Root.

Car insurance.
Just another app
on your phone.

You can download Root in the iPhone app store. It's the easiest way you'll ever buy insurance. Install the app, provide some basic information, and you're good to go. After 1-2 weeks of driving as you normally would, the app will let you know how you did. If you're a great driver, you'll get great insurance.

We insure Ohio.
Illinois is coming soon.
Then, the galaxy.

Our team is based in Columbus and Root is now available in our home state. Insurance works a little different in every state. So we do our homework and expand into other states only when we know that we are 100% ready to offer you amazing service.

Favorite customer quote #561

“The app was easy to use and I'm now paying 30% less for insurance.”

Zach B. once dropped out of college to work on a startup. He later returned to The Ohio State University to earn his Computer Science degree.

How to pay less for car insurance.

The old way.

Get married.
Buy a house.
Get a college degree.
Live in a rich neighborhood.

Crazy, but that’s how other insurance companies calculate your rate.

The new way.

Drive well.
That’s it.

That’s what we do.
No nonsense.

Meet our partners.

They help us serve you better.

Ohio Department of Insurance

We're an officially licensed insurance carrier by the Ohio Department of Insurance.

Drive Capital

We're backed by Drive Capital, a top-tier venture capital firm investing in companies in the Midwest.

Silicon Valley Bank

We've also raised capital from Silicon Valley Bank, ensuring we're ready to cover any claim that comes through.

Our promise.
Car insurance that's
simple and human.

It’s just too complex right now. There is a whole industry around helping you compare insurance rates and services. We want to do better, and we believe we can, with modern technology, thoughtful design, and a human touch.

We're an officially licensed insurance carrier by the Ohio Department of Insurance.

To become the best insurance company possible, we went through the arduous process of starting an insurance carrier from scratch.

Talk to us.

We're Root, and we've been working relentlessly hard over the past year to start a new car insurance company.

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Drive. Have fun.
We've got you covered.

Get car insurance that’s truly personal, simple, and affordable. So you can enjoy the time with your family.

Get the iPhone app