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You could save hundreds on your car insurance

Simple pricing. Fair rates. All in an app.
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Car insurance for good drivers

Savings made simple.

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It’s car insurance, but better. No paperwork, no hassle. Get started in less than a minute.

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Drive

We use your iPhone or Android phone to measure your driving behavior. Better driving = more savings.

Save

Choose a recommended plan or create your own. Then pay for your personalized policy—all in the app.

The fair way

Good drivers save more. Drive with the Root app. While you drive, we gather and analyze data from your smartphone’s sensors. After a few weeks, you can get a car insurance quote based primarily on how you drive.

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Everything you get

Car insurance with all the perks.

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Save up to $900/year

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File a claim in about 3 minutes

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Easily manage your policy in the Root app

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Earn cash offers for referring friends

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Free Lyft credits on select holidays

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Roadside Assistance included in every policy

Where we are and will be soon

Ready for fair, affordable car insurance? See if we’re in your state.

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We don’t accept the status quo. So we’re creating a new one.

Our mission to unbreak the insurance industry means identifying the things that are broken, and committing to creating systemic change. Here are just some of the ways that we’re taking action to revolutionize insurance.

Root × Bubba Wallace

Bubba is leading change surrounding issues of race and equality on and off the track. Root is proud of our commitment to remove bias from an archaic industry. Together, we’re championing progress that is long overdue.

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Drop the Score

Root stands for fairness in the insurance industry. This is why we have committed to removing credit score—an unfair and discriminatory factor in traditional insurance— from our pricing by 2025.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2020. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit joinroot.com/califaq for more information.