Good drivers deserve
the best rates

We only insure good drivers, and that’s why our rates are always fair. Take a test drive with Root to discover the rate you deserve.

Now available in Ohio

Download our iPhone
app to get started


Coming soon to
Android phones

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Root car insurance for iPhone

We believe car insurance should be rooted in fairness

If you drive well, you are less likely to get in an accident. Therefore, you should pay less. That’s the simple thesis our company is built on. We’re restoring fairness to the insurance industry one policy at a time.

  1. Simple pricing

    What you see is what you get. There are no gotchas with Root. Once you receive a quote we give you full control over your coverage.

  2. Fair rates

    You're paying for car insurance based on how risky you look on paper. You deserve a fair rate based how you drive, not who you are.

  3. Modern Products

    Life has its surprises. Everything you need to manage your insurance and handle a claim is on-demand in our mobile app.

The easiest way to get car insurance

Root was built for people on the go. You don't have to speak with an agent to get a quote. Simply download our app, drive with us, and get a quote a few weeks later. That’s it.

Download the app

Once you have our app, we’ll ask you for some basic information, and then you’re good to go. To determine the fairest rate for you, we ask that you drive with our app for 2-3 weeks. The app will send you a push notification when your quote is ready.

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Personalize your coverage

Once your quote is ready, we give you full control over your coverage. You can trust our recommendations, or you can adjust every detail. It’s up to you. We can even match and cancel your prior insurance. Once you’ve got it just right, you can buy the policy straight from your phone. Like magic.

Learn more about our coverage

Always with you

Our app is also your insurance card and let’s you easily pull up information, manage billing, and report claims anytime, anywhere. It works just as well for other drivers on your policy too.

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All the coverage you need

Our wide range of coverage options, along with extra services like Roadside Assistance, ensures that you can get the protection you want.

Everywhere you go

Your car is mobile and your insurance should be too. Our app makes purchasing and managing your insurance simple and seamless.

Fundamentally fair

You only pay for what you need. Modern technology helps us match you with the coverage you need and the rates you deserve.

Designed for you

Many companies resell insurance from other carriers. We don’t. We are a carrier, so we craft and continuously improve our own insurance products.

A few words from our customers

  1. “The claims process was smooth and easy. The person in charge of my claim was informative and helpful, and I thought the entire process was straightforward.”

    Christopher G.

  2. “Joining Root has been a great experience! The app was easy to use, and some of the features were really cool. I have recommended Root to all my local family and friends.”

    Rachel B.

  3. “Normally I avoid shopping for insurance because it's a pain. However, the Root app made the process extremely easy - a couple of clicks, a snapshot of my license, and soon after I had a quote. Root saved me over 50% a month and even took care of canceling my old policy!”

    Jena G.

Stay in the loop

Root Insurance is exclusively offered in Ohio, but we’re expanding rapidly. Sign up for our newsletter for updates. We’re coming to your state soon!