Car insurance for good drivers
Savings made simple.
It’s car insurance, but better. No paperwork, no hassle. Get started in less than a minute.
We use your iPhone or Android phone to measure your driving behavior. Better driving = more savings.
Choose a recommended plan or create your own. Then pay for your personalized policy—all in the app.
The fair way
Good drivers save more. Drive with the Root app. While you drive, we gather and analyze data from your smartphone’s sensors. After a few weeks, you can get a car insurance quote based primarily on how you drive.
Where we are and will be soon
Ready for fair, affordable car insurance? See if we’re in your state.
We don’t accept the status quo. So we’re creating a new one.
Our mission to unbreak the insurance industry means identifying the things that are broken, and committing to creating systemic change. Here are just some of the ways that we’re taking action to revolutionize insurance.
Root × Bubba Wallace
Bubba is leading change surrounding issues of race and equality on and off the track. Root is proud of our commitment to remove bias from an archaic industry. Together, we’re championing progress that is long overdue.
Drop the Score
Root stands for fairness in the insurance industry. This is why we have committed to removing credit score—an unfair and discriminatory factor in traditional insurance— from our pricing by 2025.