ROOT × BUBBA WALLACE

BOLD CHANGE STARTS WITH THOSE WHO CAME FIRST

Root is proud to partner with Bubba Wallace in honoring Wendell Scott, one of the first African-American drivers in NASCAR. To celebrate Scott’s legacy and the impact that he had on the sport, Bubba is taking the driver’s seat at Darlington Raceway in an homage to the iconic “Scott Blue 34” paint scheme from Scott’s historic 1963 victory at Jacksonville’s Speedway Park.

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Progress started here

In 1953, Wendell Scott became the first African-American to obtain a NASCAR license. As the first African-American driver to race full time and win a race in the NASCAR Grand National Series—the sport’s highest level—he was a trailblazer for progress that endures today.

1961

1961

Grand National Series debut

After winning dozens of victories at the regional level, Scott made his debut in the NASCAR Grand National Series.

1961

Grand National Series debut

After winning dozens of victories at the regional level, Scott made his debut in the NASCAR Grand National Series.

1963

1963

Victory at Jacksonville

Scott became the first African-American driver to win a race at NASCAR’s premier level. However, despite his historic achievement, Scott was not awarded his victory trophy.

1963

Victory at Jacksonville

Scott became the first African-American driver to win a race at NASCAR’s premier level. However, despite his historic achievement, Scott was not awarded his victory trophy.

1977

1977

Induction into Black Athletes Hall of Fame

Scott was inducted into the Black Athletes Hall of Fame and “Greased Lightning,” a film based on his life starring Richard Pryor, was released.

1977

Induction into Black Athletes Hall of Fame

Scott was inducted into the Black Athletes Hall of Fame and “Greased Lightning,” a film based on his life starring Richard Pryor, was released.

2010

2010

Wendell Scott Foundation established

The Wendell Scott Foundation was founded to honor his memory by providing mentoring, job training, and educational opportunities.

2010

Wendell Scott Foundation established

The Wendell Scott Foundation was founded to honor his memory by providing mentoring, job training, and educational opportunities.

2015

2015

Induction into NASCAR Hall of Fame

Credited for his tireless toughness and tenacity, Scott was inducted into the NASCAR Hall of Fame Class of 2015, where his son Franklin spoke during the induction ceremony.

2015

Induction into NASCAR Hall of Fame

Credited for his tireless toughness and tenacity, Scott was inducted into the NASCAR Hall of Fame Class of 2015, where his son Franklin spoke during the induction ceremony.

Root × Bubba Wallace

Bold change starts with taking a stand

At Root, we believe in the power of change. In fact, we’ve built a company around it. We’re proud to partner with Bubba Wallace and support the unapologetic change he brings.

It takes courage to shed light on a broken system, and it takes conviction to reinvent it.

Bubba is leading change surrounding issues of race and equality on and off the track. Root is proud of our commitment to remove bias from an archaic industry. Together, we’re championing progress that is long overdue.

Bubba Wallace + Alex Timm, Root CEO

Partnering for change

We proudly stand in solidarity with Bubba, celebrate his leadership on racial justice, and unequivocally believe that Black Lives Matter. Watch as Bubba and Alex discuss unapologetic change and standing up for what’s right.

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We don’t accept the status quo. So we’re creating a new one.

Our mission to bring meaningful change to the insurance industry means identifying the things that are broken, and committing to creating systemic change. Here are just some of the ways that we’re taking action to revolutionize insurance.

The fair way

Most car insurance companies rely solely on things like age, job, education, and ZIP code to price your coverage. We don’t think that’s fair. At Root, we care about what matters most—how you actually drive—which is why that’s the #1 factor in what you pay for car insurance. Better drivers save more, and that’s exactly how it should be.

Drop the score

Root stands for fairness in the insurance industry. That’s why we’ve committed to removing credit score—an unfair and discriminatory factor in traditional insurance—from our pricing by 2025.

Covid driving data

Our mobile-telematics based insurance gave us the unique opportunity to understand the impact of global events on driving behavior in real time. As part of this effort, we were able to reward our customers for driving less during the pandemic.

See what others are saying.

We proudly stand behind the unapologetic change Bubba Wallace brings on and off the track—and we’re not alone.

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Ready for fair car insurance?

Start driving with Root today and see what fairness looks like in car insurance.

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