Root × Bubba Wallace

Bold change starts with taking a stand.

At Root, we believe in the power of change. In fact, we’ve built a company around it. We’re proud to partner with Bubba Wallace and support the unapologetic change he brings.

It takes courage to shed light on a broken system, and it takes conviction to reinvent it.

Bubba is leading change surrounding issues of race and equality on and off the track. Root is proud of our commitment to remove bias from an archaic industry. Together, we’re championing progress that is long overdue.

At Root, we don’t accept the status quo. So we’re creating a new one.

Our mission to bring meaningful change to the insurance industry means identifying the things that are broken, and committing to creating systemic change. Here are just some of the ways that we’re taking action to revolutionize insurance.

The fair way

Most car insurance companies rely solely on things like age, job, education, and ZIP code to price your coverage. We don’t think that’s fair. At Root, we care about what matters most—how you actually drive—which is why that’s the #1 factor in what you pay for car insurance. Better drivers save more, and that’s exactly how it should be.

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Drop the score

Root stands for fairness in the insurance industry. That's why we have committed to removing credit score—an unfair and discriminatory factor in traditional insurance—from our pricing by 2025.

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COVID driving data

Our mobile-telematics based insurance gave us the unique opportunity to understand the impact of global events on driving behavior in real time. As part of this effort, we were able to reward our customers for driving less during the pandemic.

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Root in the news

Ready for fair car insurance?

Start driving with Root today and see what fairness looks like in car insurance.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2020. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit joinroot.com/califaq for more information.