Cheap is smart.

Root car insurance is, too.

Do the smart thing.

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Some call it cheap—we call it smart.

Rocking a wardrobe full of thrift store threads. Filling your cart with store-brand groceries. Stocking your junk drawer with free condiment packets. We get it—you’re on a budget and are always looking for ways to stretch your spend. And that’s just smart.
Know what else is smart? Not overpaying for auto insurance.

We’re Root—a car insurance app that saves good drivers serious money.

Root makes affordable car insurance easy. Our app uses mobile technology to measure your driving habits. So the better you drive, the more you could save. Here’s how it works:

  1. Download the app.

  2. Drive like normal for a few weeks.

  3. Get your score.

  4. If you’re a good driver, you could save up to 52%.

Why switch to Root?

  • Better rates

    Your driving is the #1 factor that goes into your rate. And that means you could save up to half.

  • Customize your coverage

    Add what you want, leave off what you don’t, and make instant adjustments to your price.

  • All in the app

    Pick your coverage, view insurance cards, request roadside assistance, file a claim, and more.

  • Data-driven

    The app uses your actual driving behavior to give you the low-cost quote you deserve.

  • I work for a car insurance company. They gave me a monthly rate of just over $500. I didn’t take that and went with Geico for about $240 a month. Root gave me a quote for $105...I’m being rated based on how I actually drive.

    Anthony B.

  • I have saved $100/month and improved my full insurance coverage. Incredible!! I adore it.

    Christopher O.

  • Root’s quote was almost 40% less than what I had been paying. We’re saving almost $400 per year, even taking into account the discount we had been getting on our homeowners insurance.

    Chris A.

Start saving.

Get an affordable car insurance rate based primarily on how you drive. And watch your savings grow.

Get a quote