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Cheap car insurance is smart

Root offers better rates to better drivers. Do the smart thing. Make the switch.

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Some call it cheap—Root calls it smart

You’re packing your lunch, grabbing store brand treats, skipping the morning coffee stop, and stuffing your glove box with those free napkins and straws. We get it—you’re on a budget. And finding a bunch of different ways to save your money? Well, that’s just smart.

Know what else is smart? Cheap auto insurance. Don’t overpay on your policy.

Root is a car insurance app that saves good drivers money

We make getting low cost car insurance simple. Our app uses mobile technology to measure your driving habits. So if you’re a good driver, you could save hundreds on car insurance. Here’s how it works:

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Download the app


Drive like normal for a few weeks


Get your score


If you’re a good driver, you could save hundreds

Why is switching to Root car insurance smart?

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Better rates

Your driving is the #1 factor that goes into your rate. That means if you’re a safe driver, you could save $900/year.

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Customize your coverage

Add the coverage you want, leave off what you don’t, and make instant adjustments to your price.

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All in the app

Pick your coverage, view insurance cards, request Roadside Assistance, file a claim, and more, right in the app.

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The app uses your actual driving behavior to give you the low-cost rate you deserve.

I work for a car insurance company. They gave me a monthly rate of just over $500. I didn’t take that and went with Geico for about $240 a month. Root gave me a quote for $105...I’m being rated based on how I actually drive.

Anthony B.

Absolutely life changing! I was paying almost $300 dollars...for my insurance and I downloaded Root and they cut my bill in half. I now pay $106!

Desarae R.

As a new driver this is the cheapest insurance I have found! I love it. Would recommend to anyone!

Tamara H.

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Start saving. The smart way.

Don’t overpay on car insurance. Switch to Root—you could save hundreds.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2024. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.