Root launches in Delaware

Delaware, we’ve planted a flag in your inaugural state. We may not be the first to settle here, but we’ve brought fair car insurance with us, and we think that’s pretty pioneering.

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We know you’re used to paying less in your tax haven, but Delaware was actually the ninth most expensive U.S. state for auto insurance last year. Rates are high because 11.5% of drivers are uninsured, and with the high population density, accidents are more likely to occur. That’s why premiums are so high. But, at Root, we think it’s unfair that good drivers are penalized for their poor driving counterparts.

At Root, we don’t cover bad drivers, which means we’re able to give better coverage for better rates—see, we really are trailblazing the insurance state.

So here's how you land on fair insurance.

  1. Download the app and burn through the 45 second signup. (Forget everything you know about insurance forms.)
  2. Take the test drive. It's usually about three weeks.
  3. Get a rate based primarily on how you drive—up to 52% off your current rate.
  4. Purchase a policy with a few taps.

You can do everything you need right in the app, including filing a claim, managing your insurance, and accessing your insurance card. We'll even cancel your old insurance for you. Fair, easy, affordable car insurance—now that’s unprecedented.

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