User Generated Content Privacy Notice

Last updated on November 7, 2019

Root Insurance Agency, LLC (“RIA”) cares about privacy issues and wants you to be familiar with how we collect, disclose, and otherwise use (“Process”) information about you. This privacy notice (“Privacy Notice”) describes our practices in connection with information we collect through our websites (“Websites”), social media pages we control (“Social Media Pages”), and software applications we make available for use on or through computers and mobile devices (“Apps”), that include a link to this Privacy Notice, and through any of our offline activities, such as when you provide your information on the phone via our call centers or in person (“Offline Activities”) (collectively, including the Websites, Apps, Social Media Pages, and Offline Activities, the “Services”).

Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements, such that our practices may be more limited in such jurisdictions.

Please read the following to learn more about our privacy practices.

What Information Is Collected and How Is It Collected?

1. We may collect “Personal Information” (information that identifies you or relates to you as an identifiable person) about you such as your:

2. We may collect information from you when you interact with us when you:

3. Other information we collect about you:

We use non-personal information in a variety of ways, including to analyze site traffic, understand customer needs and trends, carry out targeted promotional activities and to improve our services. We may use your non-personal information by itself or aggregate it with information we have obtained from others. We may share your non-personal information with our affiliated companies and third parties to achieve these objectives and others, but remember that aggregate information is anonymous information that does not personally identify you. We may provide our analysis and certain non-personal information to third parties (who may in turn use this information to provide advertisements tailored to your interests), but this will not involve disclosing any of your personally identifiable information.

As aggregated or anonymized information does not constitute Personal Information, we may use it for any purpose. If we combine anonymized or aggregated data with Personal Information, we will treat the combined information as Personal Information according to this Privacy Notice.

Why and How We Use Your Information

We may Process Personal Information in connection with any of the following:

  1. Our business transactions with you, including, but not limited to:

    • Entering into or performing a contract with you.

    • Responding to your inquiries and fulfilling your requests.

    • Sending administrative information to you, for example, information regarding the Services or an event you are attending.

    • Completing and fulfilling any purchases or requests for services.

  2. For our legitimate business interests, including, but not limited to:

    • Personalizing your experience on the Services by presenting products and offers tailored to you.

    • Allowing you to participate in sweepstakes, contests, and similar promotions, and administering such activities (each of which may have additional rules and could contain additional information about how we Process your Personal Information).

    • Facilitating social sharing functionalities of your social media account(s).

    • Carrying out data analysis, audits, fraud monitoring and prevention, internal quality assurance, developing new products, enhancing, improving or modifying our Services, identifying usage trends, auditing use and functionality of our Services, helping enforce compliance with our Terms of Use, helping protect our Services, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.

    • Subject to your marketing preferences (which may include consent to marketing under applicable law), to send you newsletters or marketing communications we believe may interest you, for our own products and services, and on behalf of our Affiliates or selected third parties, via postal mail, email, phone or text messaging.

  3. In accordance with any consent you may have provided.

    • You have the right to decline to provide your consent and, if consent is provided, to withdraw it at any time.

  4. As necessary or appropriate for legal reasons, including, but not limited to:

    • Under applicable law.

    • Complying with legal process.

    • Responding to requests from public and government authorities, including those outside your country of residence.

    • Enforcing our terms and conditions.

    • Protecting our operations or those of any of our Affiliates, RCI affiliated resorts or other third parties.

    • Protecting our rights, privacy, safety or property, or that of our Affiliates, RCI affiliated resorts, you, or other third parties.

    • Allowing us to pursue available remedies or limit damages we, our Affiliates, RCI affiliated resorts or other third parties, may sustain.

When We Disclose Your Information

We may disclose your information as follows:

How Do We Safeguard Your Information?

We will take reasonable steps to protect the information you provide us from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented appropriate physical, electronic and managerial procedures to help safeguard and secure your information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Unfortunately, no security system is 100% secure, thus we cannot ensure the security of all information you provide to us via the Services.

Other Important Information

Your Choices and Rights

Notice to California Residents: Your California Privacy Rights

If you are a resident of California, California Civil Code Section 1798.83 allows you to request information regarding the Personal Information we collected and third parties to whom we disclosed your Personal Information for the third parties’ direct marketing purposes during the preceding calendar year. To make such a request, please send an email to our Privacy Officer at or send a letter to:

Root Insurance Company
Attn: Marketing
80 E Rich Street
Suite 500
Columbus, OH 43215

Your Nevada Privacy Rights

Notice to Nevada Residents: If you are a resident of Nevada, under certain circumstances, Nevada Civil Code Section NRS 603A.340 allows you to request operators of websites not to sell your Personal Information. To make such a request, please send an email to our Legal Services-Privacy Department at or send a letter to:

Root Insurance Company
Attn: Marketing
80 E Rich Street
Suite 500
Columbus, OH 43215

How Can You Contact Us?

If after reviewing this Privacy Notice, you have any questions, complaints or privacy concerns, or would like to make any requests in relation to your Personal Information, or obtain further information on safeguards used for international transfers please send an email to our Privacy Officer at or send a letter to:

Root Insurance Company
Attn: Marketing
80 E Rich Street
Suite 500
Columbus, OH 43215

If you have a complaint or concern about how we Process your Personal Information, we will work to address such concern(s). You may also direct your complaint/concern to the applicable data protection authority.