Privacy Policy

Last updated on January 1, 2020

This Privacy Policy discloses the Root Insurance Company (“Root,” “us,” “we,” or “our”) privacy practices for (“Website,” “Site”) and the Root mobile application (the “App”—including the Root App End User License Agreement). This Privacy Policy applies to information collected by the Site and the App and is intended to generally notify you of the following:

By using the Site or App you agree to this Privacy Policy and the collection and use of information contemplated by its terms. This is Root’s entire and exclusive Privacy Policy, and it supersedes any earlier version. This Privacy Policy applies to information we collect from all sources. If you feel that we are not abiding by this Privacy Policy, you should contact us immediately at

What information we collect

For users of our Site and App, we gather non-public personally identifiable information from you and from outside business partners for business purposes. This nonpublic personally identifiable information we collect from you includes your:

Also, we maintain records that include, but are not limited to, insurance policy coverages, premiums, and payment history. The information we collect from outside business partners may include, but is not limited to: your driving record, claims history, and credit information.

Our App. Outside of California, if you have granted Root permission to do so, we will gather certain telemetric data, such as, accelerometer, GPS and gyroscope data, off your mobile device and continue to monitor your device activity until you otherwise change your permissions.

Additionally, the App and/or our business partners gather information through internet activity, which may include, for example, your operating system, mobile device identification and/or advertising identification number, your phone carrier, and interactions with other features within the mobile device while the App is installed.

We store this information in an encrypted environment.

Also note that because the App incorporates Google Maps/Google Earth, you are also bound by the Google Maps/Google Earth Additional Terms of Service and Google Privacy Policy.

Our Website. For users of our Website, we may use common tracking technologies like browser cookies, “Local Shared Objects” (such as “Flash” cookies), analytical tools, device IDs, or other technologies. We also collect certain technical information about the device you use to access our site or services, such as user-agent, timestamp, hardware type, language and time-zone settings, IP address, OS type and version, and installed fonts. We do not support the necessary technology to respond to web browser “do not track” signals or other similar mechanisms. If you click on links to third-party sites, you will be taken to websites we do not control. This notice does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. We are not responsible for third-party sites.

How we use and share your information

How we secure and retain your information

Root takes precautions to protect your information. When you submit sensitive information via the Site or App, your information is protected both online and offline.

Wherever we collect non-public or public personally identifiable information, that information is encrypted and transmitted to us or by us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser or looking for “https” at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Our employees have access to personally identifiable information, but they are prohibited from using or disclosing information for any purpose other than performing their work for Root.

Your options and choices

By having an insurance policy with Root, you give us your consent to contact you with communications relating to your policy and our services.

Review or correct your information. You can request to review personally identifiable information you have provided to Root. This does not include information about you that was provided to Root by business partners or your telematics data collected with your permission.

To do this, please email requesting to review the information you provided us. If you believe that our information is incomplete or inaccurate, you can request that we correct it. Please note we may not be able to provide information relating to investigations, claims, litigation, and other matters. We will be happy to make corrections whenever possible. We will respond to all such requests within a reasonable timeframe.

Opt-out of marketing distribution. If you do not have, or no longer have a policy with us, you can contact us at and request that we remove you from our marketing distribution lists. Please note that once you request removal, it may take up to 2 weeks to stop receiving email from us.

For Montana residents:

For California residents:

Root does not collect any telematics data, location date, driving behavior or credit information for California consumers.

You have the right to know what information is collected, disclosed, or shared about you. You also have the right to have this information deleted when permitted by law, and to opt out of the sharing of any information. Here we explain how this works.

Root collects personal information about you in its regular course of business. In addition to the information above, specific pieces of personal information collected, disclosed or shared is dependent on your relationship with us. In the past 12 months, Root has collected the following information for the following purposes:

Now that you are informed of the information we collect, disclose or share about you, you may have the right to delete this information. Certain information cannot be deleted because of legal and business reasons. We will inform you if this is the case after receiving a confirmation of your request to delete. Click here or contact us at to request deletion of your information.

You also have the right to opt out of the practice of sharing your information with third parties for business or marketing purposes. Click here or you can contact us at to request to opt-out.

If you are unable to make these requests yourself, you can appoint an authorized agent to do so by providing the authorized agent written permission. The agent can then contact us at

If you contact us via email, you will be required to provide verification with the following information:

Any requests to delete information or opt out of sharing will not result in any discrimination of any kind.