Meet the
in insurance

Apply now and get a response in less than one business day.


A market of 230 million people

Based on the number of licensed American drivers in 2019.

The partner you’ve been looking for

Root’s Partner Platform leverages a modern tech stack and delivers real results for performance marketers. We could save your customers hundreds on their auto insurance bill. And we’ll pay you for it.

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Incredible conversion

Across traffic types, our conversion rate is unsurpassed.

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Flexible integrations

We provide detailed dashboards with SubID reporting, direct postback pixel placement, and can enable your Appsflyer, ShareASale, or AWIN account.

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Professional account management

Our platform is run by industry experts. We’ve seen it all before, and we’ll help ensure your success.

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Stunning creative assets

Our work speaks for itself. And we’ve invested in it to ensure that it performs well.

Unbeatable offering

You’ll be eligible for commission based on user sign-ups. Commissions can start at $15 for compliant traffic.

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Instant setup

Go live now, or have us help you train your first-line employees. It’s up to you.

Our current partners

Some of our partners include media buyers, content producers, consumer apps/software, influencers, and brick and mortar stores.

What you can expect

Our experienced team is dedicated to making Root work for you. To learn more, you can schedule a meeting with our team.

Apply now
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Integrate the way you want to—directly or through affiliates including ShareASale, AWIN, and AppsFlyer.

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Creative assets from our internal marketing team, tested and proven to convert.

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Highly personalized dashboards. Learn about your potential earnings and conversion statistics.

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A data-centric, forward thinking partner with best-in-class technology to back up our product.

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Partner with Root and see payouts starting at $15 per profile for compliant traffic.

Promote a valuable product

Car insurance based primarily on how people drive, not who they are

Using technology in smartphones to measure driving behavior, Root determines who is a safe driver and who isn’t. By only insuring safe drivers, Root can offer more affordable rates. And the entire Root experience lives in a simple, easy-to-use app. To download the Root app, visit the App Store or Google Play.

Still have questions?

What is a conversion?

We are a CPA platform. A conversion is when a user completes their profile, which includes name, address, date of birth, marital status, homeownership, and driver’s license number. Conversions are subject to internal compliance review.

How much will I get paid?

Get paid starting at $15 per lead for compliant traffic. Payment is subject to change.

How will I get paid?

We send payment by ACH in the U.S. and internationally via wire transfer.

What are my integration options?

You can integrate with us directly, or through Share a Sale, Awin, and AppsFlyer. More networks coming soon.

Where is Root available?

We sell auto insurance to drivers in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, Nebraska, New Mexico, Nevada, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia and West Virginia. More states are coming soon.

How will you track my campaign’s performance?

Analytics at Root is important. We provide detailed dashboards to help you keep track of and manage your campaigns. The data you pass to us, we pass back to you.

Get in touch with our team

Typical response within 1 business hour. Schedule a meeting to learn more.

Apply now
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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2023. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.