Root is a car insurance company founded on the belief that good drivers should pay less for insurance since they’re less likely to get into accidents. With that in mind, Root set out to reinvent a broken industry—an industry with an archaic agent structure that was still assigning rates based primarily on demographics.
Using technology in smartphones to measure driving behavior—such as braking, speed of turns, driving times, and route consistency—the Root app determines who is a safe driver and who isn’t. By only insuring safe drivers, Root can offer more affordable rates. And the entire Root experience is simple and easy.
We get to the “root” of the issue—the unfair, archaic, complicated insurance business model. And then we solve it entirely and transform an entire industry in the process.
Customers connect with our brand and build trust through these benefits:
We lean on data, not demographics.
We base rates on good preformance.
We give the consumer the power.
We make information clear.
We create an intuitive experience.
We iterate constantly.
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