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Root color swatches and graphic elements

Brand guidelines

The Root Insurance brand guidelines provide downloadable assets for media and partners, including logos, photography, and colors. You can also find information on our company positioning and our voice and tone.

Go to guide

Root Insurance assets

Select any of the categories below to browse and download our assets. Don’t see what you need? Email and we’d be happy to help.


Find the Root Insurance logo in different colors, sizes, and file types.

icon of camera


Find images of our leadership team, products, and more.



Access our primary and secondary colors.


Voice & Tone

Learn about how we speak to our customers.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2022. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.