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Celebrate focused driving

We created The 2019 Root Insurance Focused Driving Report to celebrate the successes of our most focused-driving members in 2018 and to share our approach to ending distracted driving.

Member savings in 2018, just from switching to Root

Paying attention pays. Savings from good driving adds up. From smooth turns to focused driving, Root members earned up to an additional 10% off on car insurance with our Focused Driving Discount.

Focused driving by the numbers

We believe in the power of data.

It fuels the actions we take and empowers safer driving. But we also know data can tell a good story. A few of our favorites are below.

Drivers use their phones 17 times every 100 miles

Imagine checking your phone 17 times in a movie theater. How disruptive would that be? Now add the responsibility of operating a 4,000 lb force going 60 MPH.

Drivers by name

Susan’s in the spotlight

We couldn’t be more proud. Susans were the most focused drivers in 2018.

Drivers by car make

We believe in you. To Infiniti and beyond.

But try to be a little more savvy like Saab. Saab drivers are about 27% more focused than Infiniti drivers.

Drivers by urbanicity

Take a cue from country living

Slow and steady saves the most. Drivers in rural communities are the least distracted—they use their phones 15 times per 100 miles. We could all improve, but especially city dwellers, who use their phones 20% more.

Drivers by state

A focused state of mind

Utah leads the nation in focused driving. Utahns use their phones 8 fewer times per 100 miles than Marylanders. Must be all those mountains.

Drivers by zodiac sign

Eyes on the road. Not in the stars.

An excellent car insurance rate is in your future. It turns out that birthdate doesn’t really impact focused driving. 17 remains the average number of times drivers of all signs use their phones.

There’s more to the story

See the full 2019 Root Insurance Focused Driving Report.

Download report

Let’s make 2019 the most focused year yet

And the savings, the most rewarding.

Get a quote

Denotes a distracted driving event: a moment when unusual phone activity is detected from a driver’s smartphone sensors while the car is in motion This report includes data that does not reflect how Root prices an individual’s auto insurance policy. Data comes from users in 22 U.S. states. Member savings based on reported savings by customers who switched from another carrier to Root in 2018.

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Copyright ROOT 2024. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.