Root Insurance launches in North Dakota

Fair car insurance has officially reached the Peace Garden State! North Dakota, you brought the world Teddy Roosevelt and the largest french fry feed on Earth. Now we're bringing you amazingly affordable and easy-to-use car insurance—at up to 52% off.

Download the Root app now

Bad news first: North Dakota is ranked as the second worst state in the U.S. for drunk driving. Yikes. And it’s ranked as the 10th worst state for overall driving ability.

If you’re a good driver, you can bet your bottom dollar you’re paying for all those reckless drivers, even if you’re making smart choices. And we don't think that's fair.

The good news? Now that Root is available in North Dakota, good drivers can save up to $100/ month. We base rates primarily on driving behavior (like turns, braking, consistency) so that good drivers get the rate they deserve.

So here's how you get started.

  • Download the Root Insurance app and burn through the 45 second signup. (Forget everything you know about insurance forms.)
  • Take the test drive. It's usually about three weeks.
  • Get a rate based primarily on how you drive—up to 52% off your current rate.
  • Purchase a policy with a few taps.

You can do everything you need right in the app, including filing a claim, managing your insurance, and accessing your insurance card. We'll even cancel your old insurance for you.

North Dakota, thanks for being you. Now, go enjoy your Enchanted Highway drive with the most enchanting coverage around.

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