Alex Timm

A note from our CEO: Root is now in 20 states

This past week, Root began insuring good drivers in Oregon, making it our 20th state. This is a huge milestone for us as a company. Drivers across the country are embracing us as the future of car insurance—proof that our model of rewarding good… read more

How we're building a future-proof insurance company

We're on the cusp of a monumental shift in how insurance is bought and sold. And many of the big tra… read more

Can mobile data fix car insurance?

Here at Root, we believe that price is simply one piece of creating a fairer insurance industry. Rig… read more

Hello, World!

A year and a half ago, we deliberately made the choice to go through the arduous process of becoming an insurance carrier so we could build the best insurance company possible from the ground up. You can read more about Our Roots here. Today, we are so excited to officially open our doors for business, starting with the great state of Ohio. The Root app is available for free in the App Store today… read more

Our Roots

As I sat in the ornate board room of one of America’s largest insurance companies, I heard the same excuses I had since I started in insurance as a teenager: change is scary and hard, and it’s better to not rock the boat. It always made my heart sink, stomach drop, and skin crawl. I remember when I was young and chose this industry – so excited to help people on their worst day, being there for p… read more

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