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Better rates for better drivers.

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We make it easy for good drivers to save

Unlike traditional auto insurance companies who base your rate on things like age, credit score, marital status, and ZIP code, we base rates primarily on how you drive, not who you are.

Here's how:

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Download the app

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Drive like normal for a few weeks

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Get your score

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If you’re a good driver, you could save big

Why switch to Root?

Better rates

Your driving is the #1 factor that goes into your rate. That means the better you drive, the more you could save.

Customize your coverage

You can control your coverage. Add what you want, leave off what you don’t, and make instant price adjustments.

All in the app

It’s all at your fingertips—pick your coverage, view insurance cards, request roadside assistance, file a claim, and more.


The app uses your actual driving behavior to give you the quote you deserve—now that’s fair.

I work for a car insurance company. They gave me a monthly rate of just over $500. I didn’t take that and went with Geico for about $240 a month. Root gave me a quote for $105—I’m being rated based on how I actually drive.

Anthony B.

I have saved $100/month and improved my full insurance coverage. Incredible! I adore it.

Christopher O.

Root’s quote was almost 40% less than what I had been paying. We’re saving almost $400 per year, even taking into account the discount we had been getting on our homeowners insurance.

Chris A.

Ready to see how much you could save?

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2022. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.