Everything you need to report on Root

Resources for the press

About Root

Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile and founded on the principle that car insurance rates should be based on how you drive, not who you are. Through smartphone technology and data science, Root measures driving behavior, and uses it as the primary factor in determining rates. The result is personalized car insurance for good drivers, better rates, and a seamless mobile app experience.

Root is headquartered in Columbus, Ohio and is backed by some of the largest reinsurance companies in the world. Currently, Root is available to drivers in Arizona, Arkansas, Delaware, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, Nebraska, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Texas and Utah, and will be coming to more states soon.

Root in the news

  1. The New York Times logo

    The New York Times

    From Agriculture to Art — the A.I. Wave Sweeps In
    October 21st, 2018

  2. Wall Street Journal logo

    Wall Street Journal

    Auto-Focused Root Insurance Reaches $1 Billion Valuation
    August 22nd, 2018

  3. Nerdwallet logo


    Insurers Turn to Technology to Woo Drivers
    July 29th, 2018

  4. Forbes logo


    Why It’s Time To Rethink Car Insurance
    July 24th, 2018

  5. Entrepreneur logo


    Learn Why Investors are Closely Watching These 20 Companies
    May 31st, 2018

  6. Bloomberg logo


    Texting and Driving Is Still a Minor Ding With Car Insurers
    Kyle Stock — April 23rd, 2018

  7. VentureBeat logo


    Root Insurance’s $51 million funding round is one of the largest raised by an Ohio tech startup
    Anna Hensel — March 27th, 2018

  8. Insurance Journal logo

    The Economist

    American entrepreneurship is flourishing, if you know where to look
    September 30th, 2017

  9. Insurance Journal logo

    Insurance Journal

    Startup Auto Insurer Root Expands by 2 States, Pairs with Lyft on Rental Coverage
    July 6th, 2017

  10. The Business Journals logo

    The Business Journals

    Startup auto insurer Root hires CFO from stalwart State Auto
    Carrie Ghose — April 26th, 2017

  11. Backchannel logo


    This Insurance Startup Wants to Cover Tomorrow’s Self-Driving Cars
    Steven Levy — March 9th, 2017

  12. Wired logo


    Car Insurance Pricing Is Broken, But Your Phone Could Fix It
    David R. Martin — November 28th, 2016

  13. Business Insider logo

    Business Insider

    Tesla owners are already getting insurance discounts for using Autopilot
    Danielle Muoio — March 15th, 2017

  14. Smartstocknews logo


    Tesla Inc (TSLA) Owners to Get Cheaper Insurance if They Use Autopilot
    March 14th, 2017

  15. Electrek logo


    Tesla Autopilot: Insurer claims to take Autosteer usage into account to reduce your bill
    Fred Lambert — March 14th, 2017

  16. Teslarati logo


    Insurance company offers Tesla owners cheaper rates if they use Autopilot
    Kyle Field — March 14th, 2017

Our leadership team

  1. Alex Timm

    Alex Timm

    Co-founder & CEOLinkedIn
    With a vision of completely transforming the insurance industry, Alex founded Root Insurance on the principle that rates should be based on driving behaviors, not demographics. As Co-founder and Chief Executive Officer of Root, Alex leads the company in revolutionizing this outdated industry, using mobile technology and data science to offer personalized auto insurance rates to good drivers.

    Throughout his career in insurance, Alex has built expertise in pricing and reserving, finance, and mergers and acquisitions. Before co-founding Root, Alex worked at Nationwide Insurance as a senior strategy consultant for the property and casualty lines of the business. Alex is based in Columbus, Ohio and is a fellow of the Casualty Actuarial Society and a member of the American Academy of Actuaries.

  2. Dan Manges

    Dan Manges

    Co-founder & CTOLinkedIn
    Dan serves as Co-founder and Chief Technology Officer of Root Insurance, leading the engineering team. Using telematics and machine learning, Dan built the platform that enabled Root to enter the market as the only mobile-first car insurance carrier that gives drivers a price based primarily on how they drive. His team is leveraging modern technology to streamline and improve the insurance experience.

    Before joining Root, Dan was the founding CTO of Braintree, an online payments company that was acquired by PayPal in 2013 for $800M. He began his career in software development with JPMorgan Chase, building software to support SOX Compliance. Dan then served as a senior consultant for ThoughtWorks, where he provided software delivery to innovative organizations.

  3. Cindy Powell

    Cindy Powell

    As Chief Financial Officer at Root Insurance, Cindy is responsible for capital management, reporting, regulatory relationships, reinsurance solutions, treasury, and finance at Root. She also oversees legal, policy forms, compliance, and claims operations.

    In her 26-year career at State Auto Insurance, Cindy served as Controller, Treasurer and Chief Accounting Officer, as well as Chief Audit Executive. She also served as State Auto’s first ever Chief Risk Officer. In these roles, Cindy provided exceptional leadership to her teams and across the company through periods of high growth, economic downturns, mergers and acquisitions, and financial transactions. Prior to State Auto, Cindy worked at KPMG LLP in the audit division serving the financial services and nonprofit sectors.