Everything you need to report on Root

Resources for the press

Our boilerplate

Root is the first insurance company founded on the principle of fundamental fairness. We create personalized products that give good drivers the protection they deserve.

At Root we only insure good drivers, and that is why our rates are always fair. Unlike other insurance companies, we do not bundle good drivers with bad drivers. Instead, we use data science to find and reward good drivers with the best rates.

Root is headquartered in Columbus, Ohio. We are an official carrier licensed by the Arizona, Arkansas, Delaware, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Texas and Utah Departments of Insurance. We are backed by some of the largest reinsurance companies in the world.

Get the rate you deserve.

Root in the news

  1. Nerdwallet logo


    Insurers Turn to Technology to Woo Drivers
    July 29th, 2018

  2. Forbes logo


    Why It’s Time To Rethink Car Insurance
    July 24th, 2018

  3. Entrepreneur logo


    Learn Why Investors are Closely Watching These 20 Companies
    May 31st, 2018

  4. Bloomberg logo


    Texting and Driving Is Still a Minor Ding With Car Insurers
    Kyle Stock — April 23rd, 2018

  5. VentureBeat logo


    Root Insurance’s $51 million funding round is one of the largest raised by an Ohio tech startup
    Anna Hensel — March 27th, 2018

  6. Insurance Journal logo

    The Economist

    American entrepreneurship is flourishing, if you know where to look
    September 30th, 2017

  7. Insurance Journal logo

    Insurance Journal

    Startup Auto Insurer Root Expands by 2 States, Pairs with Lyft on Rental Coverage
    July 6th, 2017

  8. The Business Journals logo

    The Business Journals

    Startup auto insurer Root hires CFO from stalwart State Auto
    Carrie Ghose — April 26th, 2017

  9. Backchannel logo


    This Insurance Startup Wants to Cover Tomorrow’s Self-Driving Cars
    Steven Levy — March 9th, 2017

  10. Wired logo


    Car Insurance Pricing Is Broken, But Your Phone Could Fix It
    David R. Martin — November 28th, 2016

  11. Business Insider logo

    Business Insider

    Tesla owners are already getting insurance discounts for using Autopilot
    Danielle Muoio — March 15th, 2017

  12. Smartstocknews logo


    Tesla Inc (TSLA) Owners to Get Cheaper Insurance if They Use Autopilot
    March 14th, 2017

  13. Electrek logo


    Tesla Autopilot: Insurer claims to take Autosteer usage into account to reduce your bill
    Fred Lambert — March 14th, 2017

  14. Teslarati logo


    Insurance company offers Tesla owners cheaper rates if they use Autopilot
    Kyle Field — March 14th, 2017

Our leadership team

  1. Alex Timm

    Alex Timm

    Co-founder & CEOLinkedIn
    Alex has been in the insurance business since the age of 14, building comprehensive expertise in pricing and reserving, finance and mergers and acquisitions. With a vision of transforming the insurance industry, Alex started the first carrier built entirely for consumers and founded on the principle of fundamental fairness, Root Insurance. As Co-founder and Chief Executive Officer, Alex leads the team in revolutionizing a traditionally stodgy and stagnant industry, using mobile technology and data science to offer fair auto insurance rates to consumers. Before co-founding Root, Alex worked at Nationwide Insurance as a senior strategy consultant for the property and casualty lines of the business. Alex is based in Columbus, Ohio and is a fellow of the Casualty Actuarial Society and a member of the American Academy of Actuaries.

  2. Dan Manges

    Dan Manges

    Co-founder & CTOLinkedIn
    Dan serves as Co-founder and Chief Technology Officer of Root Insurance, leading the engineering team. Using telematics and machine learning, Dan built the platform that enabled Root to enter the market as the only mobile-first car insurance carrier that gives drivers a price based primarily on how they actually drive. His team is leveraging modern technology to streamline and improve the insurance experience for Root’s customers. Before joining Root, Dan was the founding CTO of Braintree, an online payments company that was acquired by PayPal in 2013 for $800M. He began his career in software development with JPMorgan Chase, building software to support SOX Compliance. Dan then served as a senior consultant for ThoughtWorks, where he provided software delivery for innovative organizations. Dan is based in Columbus, Ohio.

  3. Cindy Powell

    Cindy Powell

    Cindy brings a wealth of experience to her role as chief financial officer at Root Insurance. In her 26-year career at State Auto Insurance Companies (spanning 4 CEOs and 3 CFOs), Cindy served in various roles, including controller, treasurer and chief accounting officer, as well as chief audit executive. She also served as State Auto’s first ever chief risk officer. In these roles, Cindy provided exceptional leadership to her teams and across the company through periods of high growth, economic downturns, multiple merger and acquisitions and financial transactions. Prior to State Auto, Cindy was with KPMG LLP in the audit division serving the financial services and nonprofits sectors. Cindy is based in Columbus, Ohio.