About Root Insurance Company
Root reimagines the services people need so that they serve them better
Using data, technology, and rapid innovation, we create products and experiences that are fair, easy, personal, and affordable.
We started by tackling the archaic car insurance industry
Through data and technology, we base rates primarily on how people actually drive. The result is a more fair, more affordable, and much easier experience—thanks to it all being in an app.
These same principles allow us to reimagine even more of the everyday services you need, like renters insurance. Seamless, affordable coverage for the things you value most—that’s what we deliver.