NCAA athletes

Get paid when you team up with Root

Promote our fair, modern car insurance to your followers and unlock NIL sponsorship opportunities for yourself.

Help disrupt an industry with Root

Traditional car insurance companies use outdated and unfair pricing practices that automatically penalize young drivers for their limited driving history, but we’re not traditional—we’re Root. 

We’re leveling the playing field by using smartphone technology to measure driving behavior. The better you drive, the more you could save—up to $900/year. Learn more about our test drive experience here

Make money while helping others save

When you team up with Root, your followers get connected with our fair, app-based car insurance that rewards good drivers with savings. They could save hundreds of dollars a year. 

For each profile your followers create, you earn sponsorship funds. The more followers who create profiles, the more money you could make. Plus, you’ll get support from our Root Partnership team so you have what you need to get started.

It’s easy to partner with Root

Request access to our NCAA NIL partner portal. Once you’ve been approved:

Step 1

Fill out a short form that includes where your Root sponsorship funds can be deposited.

Step 2

Start promoting Root to your followers.

Step 3

Get paid and track your earnings on your personal dashboard.

Frequently asked questions

Where can I promote Root?

Athletes can choose to promote Root on social channels  including YouTube, Instagram, TikTok, Twitter, Facebook, and LinkedIn. You can also promote Root on a blog or through email—wherever your followers can click on a referral link. 

What should I say about Root?

The Root Partnerships team will guide you through talking points that might resonate with your followers. From there, you develop the content you think might lead to the most interest in Root. It’s up to you how simple or sophisticated your content is.

How do I get paid?

You’ll be paid monthly via direct deposit into the bank account you provide once you accumulate $250 in your account. 

You’ll get paid for every profile that is completed using the referral link from your posts. A profile is easy to complete. Your followers just need to provide basic contact information. A profile is the first step in getting a quote from Root.

How much can I earn?

Earnings will range, but the more profiles you bring in, the more money you can make.

Why should I partner with Root instead of another company?

We’ve stood for fairness from day 1.  We think good drivers should pay less than riskier drivers. That’s why we’ve always based our rates primarily on how safe you are behind the wheel. 

Not only that, we’ve committed to dropping customer credit scores from our pricing models entirely by 2025. Why? The entire car insurance industry has used credit score as an indicator of risk. That means people with a limited credit history, like young drivers, and those with low credit scores are automatically considered high-risk drivers and are penalized with more expensive rates. We just don’t think that’s fair, so we’re working to change it.  

When you partner with us, you’re joining forces with a company that has a track record of pushing for bold changes in the insurance industry and supporting those who do the same in their field. Check out our sponsorship of NASCAR driver Bubba Wallace. We’re proud to support him and his commitment to change surrounding issues of race and equality in NASCAR.

I'm not an NCAA athlete but I'm interested in promoting Root. Where can I apply?

Check out our affiliate page to apply to become a partner.

Promoting fairness with Root is a win-win 

Help your followers find insurance that could save them money and earn sponsorship for yourself.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2023. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.