We’re hiring a Director, Brand Marketing in Columbus, OH

The Position.
Meeting consumers where they are and actually holding their attention is challenging - especially as they face a constant barrage of advertising. So, how do you reach them? You create a cohesive, integrated brand marketing strategy that authentically connects and engages, and then you deliver a holistic experience they will remember. 

Root is seeking a senior marketing leader to drive and advance our marketing strategy as we continue to scale as a public company. This person will leverage their deep analytical expertise to build a strategic, data-driven brand marketing team. At Root, we make decisions based on structured, rigorous thinking guided by the scientific process - coupled with relentless experimentation and optimization. Beyond the quantitative aspects, this role also requires a deep partnership with our Creative team to evolve our brand into new territory and position us to connect and grow with new audience segments. We’re looking for someone with an entrepreneurial spirit who is passionate about unlocking new opportunities to ensure Root’s long-term growth. 

What you'll do.

  • Partner with Marketing/Brand, Creative, and Product leadership to develop and execute Root’s holistic marketing strategy. Lead the development of a Brand strategy that will help us win the hearts and minds of consumers while delivering accelerated growth.
  • Lead and grow a team of brand marketers who marry art and science and are passionate about building a differentiated brand experience for our consumers and customers. 
  • Translate our Brand strategy into a roadmap. Partner with a team of cross-functional marketing talent including creative designers, content creators, and analysts to refine the operational plan, execute with excellence, and continuously optimize our approach.
  • Plan and execute integrated, multi-channel marketing campaigns including paid media, digital, social, partnerships, email, and more that deliver against aggressive awareness, consideration and business growth goals. 
  • Serve as the subject matter expert on competitive and adjacent category marketing activity, identifying what’s working/what’s not and delivering strategic recommendations on how we can better differentiate Root in a very crowded market. 
  • Monitor and communicate campaign results (performance, learnings, opportunities to optimize, etc) on a regular cadence/as needed to broader business leadership and the executive team.
  • Work across teams to develop effectively build and launch holistic communication strategies for new initiatives.

What we're looking for.

  • 12+ years of progressive Marketing leadership including building and scaling a differentiated consumer-facing brand. Experience in a hyper-growth environment preferred.  
  • Degree/educational background/comparable experience in Business, Marketing or another quantitative field.
  • Experience with data-driven/test & learn-based management of large media budgets (including traditional and emerging channels). Proven success optimizing the customer experience across multiple channels. 
  • Highly analytical mindset with demonstrated experience utilizing data to execute marketing experiments and drive decision making, even in very gray areas. 
  • Meticulous attention to detail with superior problem-solving skills; comfortable prioritizing projects in a fast-paced work environment. 
  • Entrepreneurial spirit with a roll-up-the-sleeves work ethic and a “do-what-it takes” mindset to execute against the strategy. 
  • Exemplary written and verbal communication skills, and ability to present complex concepts to a wide variety of stakeholders. 
  • Embraces Root’s values and excited to be a part of our dynamic culture.

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now
Who we are.
Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. We were founded on the belief that the services you need for everyday life should serve you better. That’s why we base insurance coverages on you, not your demographic. It’s the way insurance should be. And it’s all conveniently in an app.

What draws people to Root.
We’re a venture-backed technology company. Our early success is in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building and promoting it. We look for individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and a highly analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy. For assertive self-starters, the opportunities to contribute are limitless.

Impact. By challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration. We encourage rich discussion and civil debate at every turn.

People. We are inspired by the collection of crazy-smart people around us.

Current job openings

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If you’d like to be a part of what we are building but don’t see an opening that suits you, email us at jobs@inc.joinroot.com.