We’re hiring a Marketing Manager in Columbus, OH

Company: Root is a car insurance company founded on the simple idea that people who drive well are less likely to get in accidents, and that means they should pay less for insurance. With a small initial venture capital investment, Root was faced with the challenge of building the entirety of the technology necessary to run a car insurance carrier from scratch. Through applying techniques to gain significant engineering leverage in the short-term without compromising long-term velocity, the engineering team at Root was able to deliver successfully, creating one of the fastest venture-backed companies to ever reach a billion dollar valuation. 

Progress: We’ve been in business now for four years. In those four years, we have become the fastest-growing auto insurance company, on a % growth in premium basis. Our most recent round of funding valued us at $3.65B and brought our total VC funding to $523M. In the last year and a half, we have grown our team from 60 to 700.

Values:
Embrace the love of the problem.
Question the norm.
Tackle the tough challenges head-on.
Have the uncomfortable conversations.
Ask forgiveness rather than permission. 
Judge on the merits of work.
Celebrate ambitious teamwork.
Lead with empathy. 
Filter the temptation to do the obvious. 
Invest, don’t spend.
Empower the customer to solve.

Culture: Root has been rapidly growing for the last few years. Our early signs of success are in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building it. We look for passionate problem solvers who can find solutions by moving through the cycle of ideation to implementation with curiosity and rigor. We work together as one team and expect every team member to lead with empathy and courage.

Position: Root is looking for a passionate, innovative and data-obsessed Marketing Manager to guide consumers through their journey with Root—from awareness to download and beyond. As part of the Integrated Marketing Team, you will partner with your Growth and Product counterparts to design, implement, and continuously optimize outbound communication (email, push and SMS) to nurture each individual through their journey with Root, while seamlessly integrating with marketing and product initiatives.

An ideal candidate for this role will dive deep to understand Root’s consumers, obsess about customer experience, and relentlessly pursue continuous improvement—in results and brand sentiment. You will champion word- (and design-) perfect communication, partnering with the Creative Team to create and launch communication that exemplifies Root’s brand. 

Reports to: Marketing Director

Responsibilities

  • Lifecycle Marketing Strategy & Execution: Develop, manage, and optimize lifecycle, transactional/triggered communication, promotional emails/push notifications, and integrated campaign communications that encourage initial and ongoing purchase.
  • Roadmapping: Own and manage a centralized communication calendar, responsible for maximizing the customer experience, while supporting Growth and Product in achieving their communication objectives.
  • Marketing Automation SME: Own and operate the marketing automation tool and ensure flawless ongoing execution of all programs.
  • Designed Experiments: Create and recommend segmentation strategies, and design and implement a rigorous A/B testing agenda to continuously improve marketing effectiveness/ROI.
  • Insight Generation: Use data and target audience insights to identify opportunities and inform creative strategies, content creation, and product development recommendations.
  • Customer Champion: Partner with Creative and the larger Marketing Team to deliver a cohesive and consistent customer journey, message and experience.
  • Dedicated Learner: Stay current on trends, competitive analysis and best practices in lifecycle and channel marketing to help Root get and stay cutting-edge in our overall marketing approach. 

Qualifications

  • Bachelor’s degree, preferably in a quantitative or other business-related field.
  • 5+ years experience in developing and executing lifecycle marketing strategies, with particular expertise in email and push marketing channels.
  • Proficient user of consumer-focused marketing automation platforms like Braze or LeanPlum.
  • Highly analytical mindset with 3+ years experience developing, executing, and measuring A/B test plans to deliver improved effectiveness; proficient in HTML, Excel, and statistical analysis methods.
  • Excellent communicator with high attention to detail,  and a proven ability to collaborate with stakeholders for content clarity, consistency, and accuracy.
  • Superior problem solver with ability to independently identify opportunities for improvement and make constructive suggestions for change.
  • Maintains a do-what-it-takes attitude to drive results in a fast-paced work environment.
  • Onsite and fulltime only.

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

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If you’d like to be a part of what we are building but don’t see an opening that suits you, email us at [email protected].