We’re hiring a Creative Strategist in Columbus, OH

The company: Root is a company of 500 and (mindfully) growing. In March of 2015, we set out to build an insurance solution that did two things: 1) gave an unprecedented easy user experience and 2) used modern data to more accurately predict risk. We created a mobile car insurance app, and we changed the entire industry in the process.

We are looking for a dual function Creative Strategist to create, impact and evolve its direct response digital advertising. In this role,  you are responsible to create and edit effective and attention-grabbing ads as a project manager and individual contributor. You will manage outside agencies/freelancer to deliver creatives for the performance marketing team while serving as an individual contributor to edit or develop creative using assets from agencies/contractors. You must have a proven track record of a successful video creative development and optimization process that supports performance marketers.

Job Description:

  • Create, edit and collaborate with other creatives to build cogent, effective, and attention-grabbing ads to achieve aggressive performance goals.
  • Direct design for direct response video ads creation and development by managing agencies and/or freelanced visual designers, video editors.
  • Design and implement a rigorous creative testing process to optimize conversion and maximize reach.
  • Construct short-term tests to obtain insights related to various ad variables.
  • Lead the day-to-day operation of production activities including overseeing timelines, managing the creative review and approval process and managing the budget process.
  • Use relevant findings in performance data to help successfully execute long-term plans for improving creative performance.
  • Partner with Media Buy and BI team to understand the creative inventory pipeline and present monthly creative performance review and learning.

  • You have a strong understanding of design principles including layout, typography, psychology, and HTML/CSS.
  • Strong organizational, communication and conceptual thinking skills. Capable of working on several projects simultaneously, managing timelines and adhering to quick deadlines.
  • A portfolio of your own work including interactive and video ads.
  • A self-starter with relentless hustle to exceed aggressive goals.
  • Experienced multitasker with strong project management skills.

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

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If you’d like to be a part of what we are building but don’t see an opening that suits you, email us at [email protected].