We’re hiring a Creative Strategist in Columbus, OH

The company: Root is a company of 500 and (mindfully) growing. In March of 2015, we set out to build an insurance solution that did two things: 1) gave an unprecedented easy user experience and 2) used modern data to more accurately predict risk. We created a mobile car insurance app, and we changed the entire industry in the process.

We are looking for a dual function Creative Strategist to create, impact and evolve its direct response digital advertising. In this role,  you are responsible to create and edit effective and attention-grabbing ads as a project manager and individual contributor. You will manage outside agencies/freelancer to deliver creatives for the performance marketing team while serving as an individual contributor to edit or develop creative using assets from agencies/contractors. You must have a proven track record of a successful video creative development and optimization process that supports performance marketers.

Job Description:

  • Create, edit and collaborate with other creatives to build cogent, effective, and attention-grabbing ads to achieve aggressive performance goals.
  • Direct design for direct response video ads creation and development by managing agencies and/or freelanced visual designers, video editors.
  • Design and implement a rigorous creative testing process to optimize conversion and maximize reach.
  • Construct short-term tests to obtain insights related to various ad variables.
  • Lead the day-to-day operation of production activities including overseeing timelines, managing the creative review and approval process and managing the budget process.
  • Use relevant findings in performance data to help successfully execute long-term plans for improving creative performance.
  • Partner with Media Buy and BI team to understand the creative inventory pipeline and present monthly creative performance review and learning.

  • You have a strong understanding of design principles including layout, typography, psychology, and HTML/CSS.
  • Strong organizational, communication and conceptual thinking skills. Capable of working on several projects simultaneously, managing timelines and adhering to quick deadlines.
  • A portfolio of your own work including interactive and video ads.
  • A self-starter with relentless hustle to exceed aggressive goals.
  • Experienced multitasker with strong project management skills.

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Current job openings

Customer Service
Data Science
Corporate Dev & Strategy

If you’d like to be a part of what we are building but don’t see an opening that suits you, email us at [email protected].