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Growth Marketing Manager, New Channels

Remote (United States)

The Role. 
Root is seeking a Growth Marketing Manager to lead new channel expansion. In this role, you will explore new growth marketing channels including digital display, video and audio to find new avenues for efficient customer acquisition. The ideal candidate is strategic, has worked across a number of growth marketing channels, and experience taking initiatives from 0 to 1. 

Working closely with product marketing, creative, engineering, data science, and analytics you’ll create hypotheses for new growth channels and launch tests. 

Reports To: Senior Director of Growth. 

What you’ll be doing

  • Research and evaluate new prospective growth marketing channels 
  • Build concrete launch plans that aim to quickly evaluate the potential of new channels 
  • Analyze and report out on channel performance
  • Own ongoing optimization and growth of new channels until the channel grows to support full-time resources
  • Work cross-functionally with analytics, data-science, product, creative and legal to launch new channels from scratch that work effectively with our internal tools
  • Partner with our in-house creative team to deliver on-brand creative customized to each channel’s audience
  • Collaborate with the broader Marketing Operations and Marketing Technology teams to improve current tools by identifying and prioritizing new opportunities

What we’re looking for.

  • 6+ years of proven experience in growth marketing
  • Experience working with multiple growth marketing channels such as Google Ads, Facebook, YouTube, Snap, TikTok, and Digital Audio (Spotify, podcasts, etc.)
  • Analytical mindset and experience using data to inform decisions
  • Exceptional leadership, organizational, and communication skills 
  • Strong experience leading projects cross-functionally across multiple teams to deliver results
  • Analytical thinker with experience in data-driven marketing and AB testing

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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