We’re hiring a Senior Marketing Analytics Manager/Head of Marketing Analytics in Columbus, OH

Company: Root is a car insurance company founded on the simple idea that people who drive well are less likely to get in accidents, and that means they should pay less for insurance. With a small initial venture capital investment, Root was faced with the challenge of building the entirety of the technology necessary to run a car insurance carrier from scratch. Through applying techniques to gain significant engineering leverage in the short-term without compromising long-term velocity, the engineering team at Root was able to deliver successfully, creating one of the fastest venture-backed companies to ever reach a billion dollar valuation. 

We’ve been in business now for four years. In those four years, we have become the fastest growing auto insurance company, on a % growth in premium basis. Our most recent round of funding valued us at $3.5B and brought our total VC funding to $527M. In the last year and a half, we have grown our team from 60 to 710. 

The Role: We're looking for an experienced leader who will oversee analytics for the entire digital marketing function, ensuring strong insight and decision support for all channels (SEM, Email, Display, Affiliates, App, Experiential, OOH, Radio). This individual will develop methodologies to improve decision making regarding marketing investment with a small team of analysts. The ideal candidate combines outstanding business acumen and communication skills with world class quantitative skills, with experience in applying experimental design and analysis and multivariate modeling methodologies across a range of marketing channels.

Reports to: VP of Growth 


  • Participate cross-channel measurement and attribution methodologies and oversee infrastructure development to ensure campaign results are measurable and actionable
  • Lead a team of analysts responsible for analyzing, measuring, and optimizing our marketing investments and tactics across multiple channels
  • Drive excellent practices and technical standards for establishing KPIs and goals for
  • Marketing, developing information suites (Dashboards, reports, visualizations) fit for C-level consumption, and marketing campaign tracking and measurement
  • Help the marketing channel owners optimize return on their effort and spending through analysis, controlled experiments and pre-post analyses
  • Partner closely with marketers and other teams across the organization to solve impactful business problems and translate them into structured analyses, actionable insights, and (in some cases) data products
  • Use exploratory data analysis techniques to identify meaningful relationships, patterns, or trends from complex data sets
  • Collaborate with other analysts, providing statistical and modeling guidance on their analyses and projects. Educate marketers and your fellow analysts on how to apply statistical rigor to their analyses and business recommendations
  • Mentor the talented group of analysts on your team to grow their own analytical, communication, and leadership skills


  • Expertise in working with measurement tools and methodologies across online/offline channels, including multi-touch attribution, media mix modeling, incrementality testing, matched market testing, A/B testing, and brand lift studies
  • Familiarity with marketing automation and optimization platforms like DoubleClick Search, DoubleClick Campaign Manager, AppsFlyer, Marketo, and Google Tag Manager
  • Strong business intuition with the technical ability to understand, design, and explain complex data architecture
  • Experience with ETL development and data engineering / business intelligence best practices
  • Experience with cloud data warehouses and data visualization technologies
  • Firm believer in the practical application of statistics - you have a deep toolkit of statistical techniques and know how to pick the appropriate tool for the challenge at hand
  • Strong written and verbal communication skills to go with your technical expertise. It’s second nature for you to tell coherent and compelling narratives around complicated quantitative concepts that can be easily understood by non-technical stakeholders
  • A team player that is result focused and an intellectually curious self-starter. You bring a "can-do" attitude and are looking to own initiatives end-to-end in a fast-paced, rapidly changing environment
  • Take pride in the quality of your work output. Your code, analyses, and documentation all reflect that of someone who is extremely detail-oriented 

Preferred Qualifications:

  • Experience in car insurance industry
  • B.S. degree in a quantitative major like Statistics, Mathematics, Operations Research, Physics, Computer Science or related field
  • M.S. degree +

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Current job openings

Customer Service
Corporate Dev & Strategy
Data Science

If you’d like to be a part of what we are building but don’t see an opening that suits you, email us at [email protected].