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We’re hiring a

Senior Marketing Analyst

Remote (or Columbus, OH)

The position.

Root’s Integrated Marketing team is searching for a Senior Analyst to own research and analytics into emerging marketing channels. You’ll leverage both your analytical and creative skills to reach untapped audience segments and unlock new areas of growth to build an enduring brand. You will have the opportunity to work cross-functionally with highly talented leaders within data science, actuary, finance, and product teams to help us build a world-class marketing team. This is a high-impact role where you will own measurement and analysis for multiple marketing channels to help Root grow our customer base more efficiently and profitably. In this role, you'll create compelling stories, drive strategies, uncover new opportunities, and provide recommendations required to define Root’s growth strategy.

What You'll Be Doing.

  • Conduct analyses to enhance marketing efficiency and provide actionable recommendations to key stakeholders.
  • Build dashboards, reports, and alert systems for the ongoing analysis and monitoring of marketing campaigns and activities
  • Design and launch experiments, determine campaign targeting strategies and develop category-specific KPIs, forecasts, and goals.
  • Support Root’s Marketing Analytics Manager in attribution, measurement, incrementality, and data integrity.
  • Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments.
  • Perform ad hoc analysis to support the senior leadership team and proactively conduct investigations when abnormalities are identified.
  • Collaborate with the team to launch, manage, and optimize customer acquisition campaigns, defining and owning metrics that capture marketing channel performance and identifying insightful trends.
  • Identify new channels to scale while executing new targeting strategies to unlock new customer segments. 
  • Build strong relationships with key cross-org stakeholders to help build integrated programs (Brand Marketing, Content Marketing, Social Media Marketing, Partnerships).
  • Mentor junior analysts.

What We're Looking For.

  • 3+ years of work experience in analytics.
  • Previous experience supporting digital marketing is preferred but not required.
  • Advanced skills in SQL with the ability to write complex and optimized queriesProficient in Tableau or other data visualization tools.
  • Experience with experiment design and A/B test analysis across multiple KPIsProficiency with R or Python is preferred but not required.
  • Superior teamwork, communication, and problem-solving skills.

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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