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Product Marketing Manager

Remote (United States)

The Position.
We are looking for innovative and collaborative Product Marketing Managers (PMM) to join our Product Marketing team. In this role, you will be the Marketing SME and thought-partner on 2-4 Product teams, focusing on accelerating Root’s growth, optimizing the customer experience for our existing products and features, as well as developing the positioning and go-to-market strategies and tactics for new products, partnerships, features, or experiences. You will need outstanding holistic marketing and collaboration skills, with a proven ability to independently lead strategic positioning efforts, recommend consumer-centric products, marketing and communications strategy, and collaborate with a cross-functional team to execute the roadmap. This individual must excel in a fast-paced, entrepreneurial environment, and have a proven track of developing and driving initiatives that deliver business results.

Reports to Sr Manager, Product Marketing. This position is full-time; on-site in Columbus, OH preferred; select roles considered for remote work. (Currently working remote through 2021.)

What you’ll do.

  • You’ll be the Marketing SME at the table with Product, Design, Analytics, Business Development, and Engineering at every phase of product development, and you’ll partner with your Marketing and Creative peers to refine your recommendations and execute the Marketing components of the product roadmap. 
  • Explore: Leverage (and gather) insights to identify market opportunities. Bring key consumer, competitor, and industry insights to the forefront of team discussions.  Understand the broader internal and external consumer/customer context so you can ask good questions and help push the thinking. Act as a voice of the consumer and be a steward of the Root brand. Partner with Product teams to influence the roadmap and provide recommendations to the cross-functional team on opportunities to improve performance.
  • Plan: Identify recommended marketing and communication support for Product initiatives and link to larger Marketing priorities, pulling in other Marketing support as needed. Recommend positioning and messaging approaches that reflect the entire user journey. Straddle the line of art and science, strategically considering ways to iteratively test, measure, and optimize the user experience (A/B & multivariate). 
  • Execute: Identify all relevant Marketing stakeholders and collaboratively refine the Marketing action plan. Develop content, sales enablement materials, creative briefs, and work side-by-side with Product Design and Marketing Creative to create and deliver assets as needed across sales, advertising, web, CRM, PR, customer service, etc. Manage projects and timelines to deliver launches on time and with high quality. Rapidly experiment and iterate to increase conversion and product usage.
  • Analyze: Review and synthesize data into learnings or new hypotheses, and provide recommendations for further analysis or exploration, continuously optimizing ROI over time through rapid iteration. 

What will help you be successful.

  • 5+ years of marketing experience, with proven ability to work at a strategic and tactical level. Prefers getting your hands dirty and implementing programs from start-to-finish.
  • Experience leading strategic positioning efforts. Able to think strategically but also execute with strong writing skills and an understanding of holistic marketing planning and execution.
  • Superior communication and cross-functional collaboration skills. Able to easily context switch based on audience, translate needs from one team to another, and influence stakeholders to achieve alignment. Thrives in cross-functional/matrixed environments.
  • Passion for driving business results, with experience in designing highly effective (and efficient) multi-channel, integrated lead generation, as well as consumer acquisition and lifecycle marketing campaigns.
  • Excellent project management skills. Able to organize and coordinate multiple stakeholders to deliver projects on time with high quality.
  • Experience working with in-house and agency creative teams, with an ability to translate business marketing plans into clear and actionable creative requests.
  • Analytical thinker with experience in data-driven marketing. Able to independently analyze data, as well as partner with Analysts and Data Scientists to uncover deeper insights. Experience running A/B & multivariate testing is highly preferred.
  • Product/feature launch experience (strategy, channels, creative production, data, etc.) ideal.
  • Undergraduate degree in Marketing, Business, or related quantitative field. MBA or graduate degree a plus.

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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