Get a quote

We’re hiring an

Employer Branding Specialist

Remote (United States)

The Position. 
Root is seeking an Employer Branding Specialist to lead our efforts on various social media platforms and lead-related programs internally. In this role, you will explore new employer marketing channels including digital display, video and audio to find new avenues for efficient candidate acquisition. The ideal candidate is strategic, has worked across different channels and job boards, and has experience taking initiatives from 0 to 100. 

Working closely with product marketing, creative, engineering, data science, and analytics you’ll create meaningful stories that
attract new candidates and even customers to Root. This role will report directly to the Director of Candidate Experience.

What you’ll be doing.

  • Build concrete launch plans that aim to engage with candidates and employees on LinkedIn, Glassdoor, and other venues
  • Analyze and report out on channel performance
  • Own ongoing optimization and growth of new channels until the channel grows to support full-time resources
  • Work cross-functionally with analytics, data-science, product, creative and others to create meaningful employee-driven stories
  • Partner with our in-house creative team to deliver on-brand creative customized to each channel’s audience
  • Collaborate with the broader people team and leadership to drive for more engagement and exponential growth in our various mediums, with a keen focus on converting passive talent to join Root

What we're looking for.

  • 4+ years of proven experience in growth marketing
  • Experience working with multiple growth marketing channels such as LinkedIn, Google Ads, Facebook, YouTube, Snap, TikTok, and Digital Audio (Spotify, podcasts, etc.)
  • Analytical mindset and experience using data to inform decisions
  • Exceptional leadership, organizational, and communication skills
  • Strong experience leading projects cross-functionally across multiple teams to deliver results
  • Data driven

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

Open positions


6 open positions

Manager, Corporate FP&A

Columbus, OH

Research & Development

Business Dev & Strategy

1 open position

Don’t see your job?

Send your resume and what you’d love to do to

Email us
Car insurance FAQCar insurance coverageRenters insuranceHomeowners insuranceClaimsTest driveReferralsContactInvestor relations

Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2021. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.