We’re hiring a Data Analyst, Performance Marketing in Columbus, OH

The company: Root is a company of 135 and (mindfully) growing. In March of 2015, we set out to build an insurance solution that accomplished two things: 1) provided an unprecedented user experience and 2) leveraged modern data to more accurately predict risk. The product that we created, a mobile application through which we sell insurance, allows us to satisfy both of these objectives.

The culture: Things have been going very well for us and there is still a lot of interesting work ahead. Root is a venture-backed technology company. Our early signs of success are in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the hearts and minds building it. We look for individuals who can find solutions to our challenges by going through the cycle of ideation to implementation with curiosity and rigor. We expect every team member to lead with empathy and respect. Our open office space is filled with the rhythmic tapping of keyboards, percussive “pop” of LaCroix cans, and the hum of formative conversation. The team eats catered lunch together Monday-Thursday.

Reports to: VP, Digital Marketing

Job Responsibilities

  • Performance Analysis: Track and monitor performance of assigned marketing initiatives and channels. Partner with Engineering to create and maintain automated performance dashboards as needed
  • Insight Generation & Optimization Recommendation: Conduct ad-hoc analyses to uncover new insights and make recommendations on how to improve business performance; leverage various analytical and statistical approaches to deepen quality of insights
  • Design Experiments: Partner with initiative owner to design and deploy testing iterations designed to continuously improve business results. Actively contribute to marketing planning and execution.
  • Funnel Conversion: Partner with creative and product teams to continuously test and optimize email/push/SMS “nurturing” communication to customers and prospects to optimize performance at each step of the funnel.
  • Competitive Benchmarking: Research and capture competitive activity in assigned channels. Communicate insights and recommendations to broader team
  • Bachelor’s Degree or higher in Information Systems, Computer Science, Finance, Economics, or Math from a top-tier university
  • Minimum of 4-6 years of in-depth Business Intelligence experience ideally in partnership with Marketing, Live Ops, or Growth departments
  • Expert proficiency with SQL
  • Experience  with data visualization software (Tableau Desktop a huge plus)
  • Experience with experiment design and A/B test analysis across multiple KPIs
  • Strong communication skills - must have the ability to effectively communicate in a clear and concise manner
  • Experience communicating analyses and fielding questions from executive team members
  • Ability to think through complex problems, determine proper analytical processes and procedures, independently derive conclusions and present results to the team
  • Detail-oriented and exceptionally organized. Able to multi-task, prioritize, and manage multiple projects in a fast-paced ambiguous environment
  • Experience with cross team project management
  • Experience analyzing email/push notification programs, and combining send/open metrics with internal financial metrics

Desired Skills and Mindset

  • Bachelor’s degree, preferably in Statistics, Economics, Mathematics, or other business-related field.
  • 2+ years of relevant work experience
  • Highly analytical mindset; proficient in SQL, Excel, and statistical analysis methods Experience with R, Tableau and/or HTML skills (or willingness to learn) a plus
  • Familiarity with ad management and tracking platforms, such as Google Adwords, Google Analytics and Facebook preferred. Previous experience with a marketing automation platform (eg, Marketo, Braze, LeanPlum, Eloqua) a plus
  • High attention to detail with superior problem-solving skills; comfortable independently multitasking and prioritizing projects in a fast-paced work environment
  • Superior problem solver with the ability to independently identify opportunities for improvement and make constructive suggestions for change
  • Embraces Root’s values and excited to be a part of our dynamic culture; has a ‘do-what-it-takes’ attitude toward driving for results in a fast-paced work environment

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now