We’re hiring a VP of Product Design in Columbus, OH

The Role:
Root Inc. is seeking a Vice President of Product Design to be the lead advocate in solving consumer needs through the product experience across our portfolio of products that define modern insurance. The person in this role will represent product design at the executive level, empower design across the organization, implement and guide strategic direction for the group, and continue to build on the great team of designers already at Root.

Based in Columbus, Ohio, this person will report into the Chief Brand Officer as part of the Brand & Customer Experience team.

Executive Leadership
As VP of Product Design, you will work closely with the broader executive leadership team to identify opportunities for the business, and work directly with the VP of Product to build the strategic and tactical roadmap against company objectives. Defining and analyzing A/B tests, qualitative research, and facilitating the design process are all key elements of the role. While a strong comfort with working in data-rich environments is necessary, you should also be capable of being decisive in the absence of data. You should be comfortable engaging in respectful debate about business-critical decisions.

Design Advocacy
In close partnership with the Product team, you will guide team direction, set context, and ensure design standards are upheld across initiatives. The ideal candidate is passionate about understanding and meeting customer needs. This role requires the ability to direct generative and conceptual research to best document and synthesize customer needs so they can be communicated across the company. 

The VP of Product Design is responsible for supporting the product design team members, identifying opportunities for growth, and making sure they are set up for success. You should be comfortable coaching designers at all levels both in design and broader product thinking. 

The Candidate
The ideal candidate is someone who is passionate about solving problems through a well-designed experience. Customer empathy is critical. You are comfortable with a fast-paced shipping cadence. You bias toward action, knowing that experimentation is more impactful than prolonged debate. You have a high command of visual design and can provide strong creative direction to your team to deliver on the promise our brand makes to our customers. You understand the power of a clear, compelling, and consistent brand across product experiences and new product extensions. You can position you and your team’s work well in presentations across the company. You are a thought leader with the ability to inspire a team of designers to be proactive innovators. Root values transparency, ease, and personalization throughout the product experience. The VP of Product Design is responsible for bringing these principles to life in every aspect of the product.

Primary Responsibilities

  • Engage with VP of Product in facilitating product roadmap development based on company objectives 
  • Serve as direct manager to Director of Product Design and a team of Senior Product Managers
  • Ensure the broader Product Design team understands key company objectives and how their work supports them
  • Understand our key audiences, the product needs they have, and ensure our product features are meeting those needs as they evolve over time
  • Identify and support high-potential features and tests that align with audience needs
  • Audit the existing user experience for further refinement and engagement
  • Routinely review the brand presence within the product and ensure it aligns with other external brand extensions and marketing initiatives
  • Ensure the customer journey is mapped for each product extension with clear inflection points 
  • Develop a cadence to ensure senior executives have a clear understanding of Product Design’s larger initiatives
  • Develop a strong feedback loop with Customer Support
  • Guide the team through thoughtful testing and experimentation
  • Develop great working relationships across Engineering, Marketing, and Research teams to facilitate clear communication, unified goals, and efficient workstreams 
  • Develop a strong opinion about the insurance and financial technology industries and drive Root to continue to disrupt incumbents in the space

Ideal Qualifications

  • 10+ years of product design experience, with experience leading high performing product design teams
  • Deep product design expertise, with a proven track-record of successfully designing and testing product features, solving customer needs, and aligning with strategy
  • Experience managing a team across multiple locations
  • Ability to toggle between big picture strategy and in-the-weeds design problem-solving
  • Ability to develop strategies and frameworks as objectives evolve
  • Ability to communicate clearly on key priorities, strategies, and customer needs
  • Experience in guiding team members through product design principles
  • Comfort in taking big bets 
  • Ability to use data and analytics to inform decisions and influence change 
  • Ability to thrive in fast-paced, entrepreneurial environments, with experience in a high growth company
  • Experience building and scaling high-performing teams
  • Highly collaborative, with experience working ​effectively across teams
  • Mission aligned and energized by using technology to improve people’s lives 

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now
About Root:With a vision of completely transforming the insurance industry, Root Insurance was founded in 2015 on the principle that auto insurance rates should be based primarily on driving behaviors, not demographics. Today, Root takes a commanding lead in revolutionizing this outdated industry, using mobile technology and data science to offer personalized, fair rates to good drivers all through an easy-to-use app experience. In 2020, the company extended to additional lines of insurance, including renters and homeowners, and launched Root Enterprise, a platform that uses telematics to improve the way commercial companies assess and manage risk. Root Insurance is the largest property casualty InsurTech in the country with four offices across the U.S. and more than 900 employees.  

Current job openings

Business Development and Strategy
Customer Service
Data Science

If you’d like to be a part of what we are building but don’t see an opening that suits you, email us at jobs@joinroot.com.