We’re hiring a Marketing Manager, Marketing Innovation in Columbus, OH

The Company
In March of 2015, we set out to build an insurance solution that did two things: 1) gave an unprecedented easy user experience and 2) used modern data to more accurately predict risk. We created a mobile car insurance app, and we changed the entire industry in the process.

The Culture
Root is a venture-backed technology company. Our early success is in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building and promoting it. We look for individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and a highly analytical lens. This entrepreneurial spirit remains the foundation of the work of the Marketing Innovation team.

The Role
Think big. Start small. Scale fast.
Are you scrappy and prefer learning in real-life? Do you employ a data-guided approach to marketing?
Are you motivated to achieve aggressive business goals?

We are seeking an innovative marketer to join a team with an entrepreneurial, experimental, and iterative mindset that is responsible for new demand-generation. The Marketing Manager, Marketing Innovation, has the opportunity to significantly impact the business, leading efforts through all stages of marketing program development, from strategic planning to tactical execution of transformational marketing initiatives. An ideal candidate will have in-depth experience with multiple marketing channels and media buying/planning; be excited to take ownership of conceptualizing, planning, and executing marketing projects; employ a data-driven approach to marketing, continuously measuring and optimizing performance; and be collaborative, possessing great communication and teamwork skills.

With an integrated studio structure, the Marketing Manager, Marketing Innovation, has direct access to a team consisting of analysts, copywriters, designers, project managers, and fellow marketers.

This position is full-time and onsite only; reports to the Sr. Marketing Manager, Marketing Innovation.

Key Responsibilities

  • New Opportunity Identification: Discover, explore, and recommend new transformational marketing opportunities to efficiently acquire new customers, taking initiative to continuously bring forth new ideas and entrepreneurial tactics.
  • Execution with Excellence: Independently multitask and prioritize projects, from developing opportunities into detailed tactical plans, deploying plans into reality, analyzing results, and rapidly iterating; maintain high attention to detail and superior problem-solving skills in a fast-paced, results-driven work environment.
  • Strategy Development: Work with team leadership to develop strategic marketing plans focused on new customer acquisition.
  • Analytical Decision Making: Navigate data to measure performance, distill insights, and inform strategic recommendations.
  • Collaboration: Build and strengthen relationships with internal, cross-functional partners and third-party vendors using superior business writing and professional communication skills.
  • Brand Alignment: Ensure project documents and marketing materials are current, accurate and properly reflect the brand and desired messaging.

Ideal Candidates Bring

  • 5+ years of experience in Marketing, post-BS/BA. Deep experience conceptualizing, planning, and executing one or more of the following marketing channels: direct mail, television, radio, digital marketing; and buying media. Direct response marketing experience a plus.
  • An analytical mindset with a high proficiency for numbers (Basic Excel required; intermediate to advanced preferred) and a results-driven attitude.
  • Excitement for Root’s values and to be a part of our dynamic culture; a ‘do-what-it-takes’ attitude toward driving for results in a fast-paced work environment; a love of learning & the ability to keep up with a constantly changing environment.
  • For those who are excited by being a part of what we're building, we’d love to hear from you!

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Current job openings

Customer Service
Data Science
Corporate Dev & Strategy

If you’d like to be a part of what we are building but don’t see an opening that suits you, email us at [email protected].