We’re hiring a Lead Competitive Intelligence Analyst in Columbus, OH

Root was founded on the idea of making data-driven decisions. For our Competitive Intelligence (CI) team, this means using market and competitive data to better understand our current position and guiding our steps to strengthening it.

We are looking for a Lead Competitive Intelligence Analyst to help spearhead the development of our CI team. Most of the CI work we have done up to this point has been ad hoc and owned within disparate groups. Now, we will be investing in building out a centralized team to double down on utilizing data on other carriers to inform our position and strategy. The CI team will ensure that we have a strong understanding of how we compare to the market and how changes to our pricing/product impact that positioning.

One of the first challenges to tackle will be to determine what data we should ingest, how that data is to be analyzed, and the many ways we will disseminate those insights effectively. While this team will be primarily focused on delivering value to our pricing and modeling teams, we know their impact will span beyond those groups.

The right person for this job is someone who is curious, structured, loves to build, and has a deep understanding of the industry. Root moves deliberately and quickly. The ideal candidate will work hard to understand how Root works and build the ideal solutions for our company based on a blend of their past experiences and our company’s unique attributes.

We are excited about the impact this group will have on our business! This is a unique opportunity given that the CI team is a brand new group within an already established business that is progressing at an exceptional rate. If you are interested in the role, we would love to chat with you!

Reports to: Director of Product and Pricing


  • Compile and analyze market data to inform rating and segmentation changes
  • Identify and assess trends in the insurance industry and recommend actions
  • Develop high-frequency reporting on key operational objectives against relevant benchmarks
  • Build local (state-specific and intra-state) information sets on insurance environment, competitive environment/dynamics, and how Root is positioned
  • Drive enhancements to our pricing, product and UW based on state specific information such as legal environment, competitive landscape, and shopping behavior
  • Build rating elements/plans internally of competitors, driving both pricing decisions and unlocking new pricing segmentations.

Minimum Qualifications:

  • 6+ years in a Competitive Intelligence role in P&C insurance, strong preference of personal auto intelligence
  • Experience with S&P Market Intelligence tools, Verisk/ISO data, InsurQuote, or other industry databases and tools
  • Experience pulling and merging competitor data into internal databases
  • Strong understanding of insurance economics
  • Strong, demonstrable experience with SQL & proficiency with R
  • Experience with building and monitoring dashboards
  • Basic statistical knowledge

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now
Join us.
At Root, we judge people based on the merit of their work, not who they are. Very few (if any!) people will fit every description; so if you are passionate about what this role entails, and are excited by solving real problems, we encourage you to apply; we want to learn about you, and what you can add to our team!

Who we are.
Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. We were founded on the belief that the services you need for everyday life should serve you better. That’s why we base insurance coverages on you, not your demographic. It’s the way insurance should be. And it’s all conveniently in an app.

What draws people to Root.
We’re a venture-backed technology company. Our early success is in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building and promoting it. We look for individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and a highly analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:
Autonomy. For assertive self-starters, the opportunities to contribute are limitless.
Impact. By challenging the way it’s always been done, we solve problems that have a big impact on our business.
Collaboration. We encourage rich discussion and civil debate at every turn.
People. We are inspired by the collection of crazy-smart people around us

Current job openings

Customer Service
Data Science
Business Development and Strategy

If you’d like to be a part of what we are building but don’t see an opening that suits you, email us at jobs@joinroot.com.