We’re hiring a

Marketing Analyst

Remote - United States

The position.

At Root, we’ve reimagined car insurance to make it smarter, more equitable, and a better experience for all. Using technology in smartphones, we’re able to measure driving behavior to give our customers the prices they deserve.

Root’s Marketing Analytics team is searching for an Analyst to own research and analytics into our expanding list of marketing channels. You’ll leverage both your analytical and creative skills to reach untapped audience segments and unlock new areas of growth to build an enduring brand. You will have the opportunity to work cross-functionally with highly talented leaders within data science, actuary, finance, and product teams to help us build a world-class marketing team. This is a high impact role where you will perform measurement and analysis for multiple marketing channels to help Root grow our customer base more efficiently and profitably. In this role, you'll create compelling stories, drive strategies, uncover new opportunities, and provide recommendations required to define Root’s growth strategy.

Root is a “work where it works best” company. Meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus and offices in other locations to give more flexibility and more choice about how we live and work.
 
What you'll achieve.

  • Perform day to day analytics to optimize and understand Root’s marketing efforts
  • Conduct various types of analyses to enhance marketing efficiency and provide actionable recommendations to key stakeholders
  • Build dashboards, reports, and alert systems for the ongoing analysis and monitoring of marketing campaigns and activities
  • Design and launch experiments, determine campaign targeting strategies, and develop category-specific KPIs, forecasts, and goals
  • Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments
  • Perform ad hoc analysis to support the senior leadership team and proactively conduct investigations when abnormalities are identified
  • Build strong relationships with key cross-org stakeholders to help build a cohesive marketing strategy.

What we're looking for.

  • 1+ years of work experience in analytics
    Analytical mindset; proficient in R or Python preferred but not required
    Possess basic skills in SQL 
    Proficient in Tableau or other data visualization tools
    Experience with experiment design, and A/B test analysis across multiple KPIs
    Superior teamwork, communication, and problem-solving skills

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

The people of Root

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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