We’re hiring a


Remote - United States

The Role. 

We are rewriting the rules of insurance, and we’re looking for a full-time Copyriter who is up for the challenge of bringing our evolved brand voice to life.


Copywriters at Root are responsible for all content outside of the Root app. From landing pages to billboards, scripts to SEO – our nimble team is crafting it. Our words are seen by every person who tries Root, and as a writer you have the opportunity to have a real impact on the business. 


Root isn’t a typical insurance company. We’re not stuffy, boring, or traditional. We never want insurance to feel scary, overwhelming, hard, or a nuisance. And it’s the copywriter’s job to be sure we never do.


Advertising or in-house agency writing experience is preferred, but if you have a passion for words and can break down complicated concepts to make them easy to understand, we’d love to talk.


Reports to: Sr. Creative Director, Production


What you'll be doing.


Passion for the craft of writing

Strong writing isn’t just the ability to write a great headline or a descriptive piece of prose. At Root, it’s about clarity and humanity. It’s using great writing and grammar to tell our story in a way that is accurate and easy (even with strict character limits). We constantly ask ourselves how we can say more with fewer words. And we prove it’s possible every day. 



Due to the nature of our business, copy needs will range from serious and empathetic to fun and light; there will be times for creative copy to engage, and times where copy should be simple and straightforward. 


Deep empathy for the user

You put every effort into understanding what our customers need. Your background gives you a strong gut about how to solve problems for users. What you don’t know, you learn through qualitative and quantitative research, analyzing previous test results, competitive analysis, and whatever other tools are at your disposal. 


You bias toward action

We want someone who is not only up for a challenge, but seeks them out. We want someone who can thrive as part of a team, but who is also comfortable working independently. Someone who is interested in researching and learning, whether it’s continued education about UX writing or becoming an expert on a new product Root is building.


You make the complex simple

You have a knack for taking complex concepts and making them accessible to non-experts. You explain empathetically, in a voice that resonates, and never talk down to the listener.


What we're looking for. 

Relationship skills

  • Comfort with ambiguity
  • Proactive
  • Organization and planning
  • Negotiation and diplomacy
  • Calm under pressure
  • Flexible and adaptable
  • Values diverse opinions

Technical skills

  • Tight writing
  • Experience writing across a variety of channels
  • Emphasis on writing for digital
  • Content strategy creation (Notice it doesn’t say “strategic thinker.” Of course you’re a strategic thinker, but Root writers connect all of their content back to strategy. And if for some reason there isn’t a strategy to be found, we need you to get the right people in the room to make it happen.)
  • Solid knowledge of writing best practices across mobile, web, and social
  • 3+ years experience

Please provide a PDF of relevant work samples or web link to a portfolio. Applications without a portfolio will not be considered.

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

The people of Root

Open positions


1 open position

Finance Analyst

Remote - United States


3 open positions

Customer Service & Sales


28 open positions



Research & Development

Corporate Dev & Strategy

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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