We’re hiring a

Director of Marketing Analytics

Remote - United States

The position.

At Root, we’ve reimagined car insurance to make it smarter, more equitable, and a better experience for all. Using technology in smartphones, we’re able to measure driving behavior to give our customers the prices they deserve.

Root’s marketing analytics team is searching for a director to lead research and analytics across all digital and brand marketing channels. You’ll leverage both your analytical and creative skills to reach untapped audience segments and unlock new areas of growth to build an enduring brand. You will work cross-functionally with senior leaders within data science, finance, and product teams to help us build a world-class marketing team. This is a high impact role and you’ll manage a marketing budget with significant revenue impact to help Root grow our customer base more efficiently and profitably. This role will report to the head of analytics.

Root is a “work where it works best” company. Meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus and offices in other locations to give more flexibility and more choice about how we live and work.

What you'll achieve.

  • Lead analytics across brand and digital marketing channels to develop insights and make recommendations to optimize performance
  • Develop and execute on a clear vision and strategy for the future
  • Lead and mentor a team of marketing analysts
  • Collaborate cross functionally with other senior leaders to launch, manage, and optimize customer acquisition campaigns, defining and owning metrics that capture channel performance
  • Identify new channels to scale while executing new targeting strategies to unlock new customer segments
  • Manage vendor relationships by negotiating terms/discounts and securing account support and resources, including industry trends, campaign management, bid strategy diagnostics, and creative reports. You’ll leverage these learnings to drive continual improvement in channel performance
  • Collaborate with the marketing leadership team to ensure that channel-specific objectives complement the holistic marketing plan
  • Build strong relationships with key stakeholders

What we're looking for.

  • 7+ years of experience in marketing analytics - inclusive of both brand and digital marketing
  • 3+ years of management experience
  • Demonstrated success as a strategic leader: defining and owning roadmaps, providing a clear vision, proactively identifying opportunities and executing
  • Proven experience rapidly and efficiently scaling marketing spend in a high-growth environment while onboarding new channels and unlocking new customer segments
  • Deep knowledge of online advertising and ad tech space; robust understanding of online advertising best practices
  • A strong technical background and education (degree in a quantitative area such as computer science, applied mathematics, econometrics, or one of the physical sciences a plus)
  • In-depth understanding of customer LTV and segmentation
  • Exceptional leadership skills; naturally collaborative, excelling at influencing even in the absence of direct authority
  • Proficiency with SQL statistical software required, Python or R preferred

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

The people of Root

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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