We’re hiring a

Marketing Analytics Manager

Remote - United States

The position.

At Root, we’ve reimagined car insurance to make it smarter, more equitable, and a better experience for all. Using technology in smartphones, we’re able to measure driving behavior to give our customers the prices they deserve.

Root’s Marketing Analytics team is searching for a Manager to lead research and analytics into emerging marketing channels. You’ll leverage both your analytical and creative skills to reach untapped audience segments and unlock new areas of growth to build an enduring brand. You will have the opportunity to work cross-functionally with highly talented leaders within data science, actuary, finance, and product teams to help us build a world-class marketing team. This is a high impact role and you’ll manage a marketing budget with significant revenue impact to help Root grow our customer base more efficiently and profitably. This role will report to the Director, Marketing Analytics. 

Root is a “work where it works best” company. Meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus and offices in other locations to give more flexibility and more choice about how we live and work.

What you'll achieve.

  • Lead our Paid Media analytics to develop insights and make recommendations on areas for large scale marketing
  • Lead a team of marketing analysts to execute a strategy and hit financial targets
  • Collaborate with the team to launch, manage, and optimize customer acquisition campaigns, defining and owning metrics that capture marketing channel performance and identifying insightful trends
  • Identify new channels to scale while executing new targeting strategies to unlock new customer segments
  • Manage assigned vendor relationships by negotiating terms/discounts and securing account support and resources, including industry trends, campaign management, bid strategy diagnostics, and creative reports. You’ll leverage these learnings to drive continual improvement in channel performance
  • Collaborate with the marketing leadership team to ensure that channel-specific objectives complement the holistic performance monthly marketing plan
  • Build strong relationships with key cross-org stakeholders to help build integrated programs (Brand Marketing, Content Marketing, Social Media Marketing, Partnerships)

What we're looking for.

  • 3+ years managing analytics including email, campaign and creative, social and new channels for large, performance-oriented digital businesses, either directly or in the role of a service provider
  • Self-motivated with 5+ years of demonstrated success in marketing, web, mobile, or product analytics
  • Proven experience rapidly and efficiently scaling marketing spend in a high-growth environment while onboarding new channels and unlocking new customer segments
  • Deep knowledge of online advertising and ad tech space; robust understanding of online advertising best practices
  • Quantitative mindset, ideally with a strong technical background and education (degree in a quantitative area such as computer science, applied mathematics, econometrics, or one of the physical sciences a plus)
  • In-depth understanding of customer LTV and segmentation
  • Exceptional leadership skills; naturally collaborative, excelling at influencing without direct authority
  • Direct-to-consumer marketing experience in insurance and/or a high growth tech company is a plus
  • Proficiency with SQL statistical software required, Python preferred

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

The people of Root

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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