We’re hiring a

Director, UX Product Design

Remote - United States


The Position.

Root Inc. is seeking a Director of Product Design to be the lead advocate in solving consumer needs through Root’s auto insurance product experience. The person in this role will represent product design at the executive level, empower design across the organization, implement and guide strategic direction for the group, and continue to build on the great team of designers already at Root.

This is a remote role and will report to the Chief Product Officer.

Executive Leadership

As Director of Product Design, you will work closely with the broader executive leadership team to identify opportunities for the business, and work directly with the Product Team to build the strategic and tactical roadmap against company objectives. Defining and analyzing A/B tests, qualitative research, and facilitating the design process are all key elements of the role. While a strong comfort with working in data-rich environments is necessary, you should also be capable of being decisive in the absence of data. You should be comfortable engaging in respectful debate about business-critical decisions.


Design Advocacy

In close partnership with the Product team, you will guide team direction, set context, and ensure design standards are upheld across initiatives. The ideal candidate is passionate about understanding and meeting customer needs. This role requires the ability to direct generative and conceptual research to best document and synthesize customer needs so they can be communicated across the company.



The Director of Product Design is responsible for supporting the product design team members, identifying opportunities for growth, and making sure they are set up for success. You should be comfortable coaching designers at all levels both in design and broader product thinking.


What you will do.

  • Engage with Product Lead in facilitating product roadmap development based on company objectives
  • Serve as direct manager to Director of Product Design and a team of Senior Product Managers
  • Ensure the broader Product Design team understands key company objectives and how their work supports them
  • Understand our key audiences, the product needs they have, and ensure our product features are meeting those needs as they evolve over time
  • Identify and support high-potential features and tests that align with audience needs
  • Audit the existing user experience for further refinement and engagement
  • Routinely review the brand presence within the product and ensure it aligns with other external brand extensions and marketing initiatives
  • Ensure the customer journey is mapped for each product extension with clear inflection points
  • Develop a cadence to ensure senior executives have a clear understanding of Product Design’s larger initiatives
  • Develop a strong feedback loop with Customer Support
  • Guide the team through thoughtful testing and experimentation
  • Develop great working relationships across Engineering, Marketing, and Research teams to facilitate clear communication, unified goals, and efficient workstreams
  • Develop a strong opinion about the insurance and financial technology industries and drive Root to continue to disrupt incumbents in the space


What you should have.

The ideal candidate is someone who is passionate about solving problems through a well-designed experience. Customer empathy is critical. You are comfortable with a fast-paced shipping cadence. You bias toward action, knowing that experimentation is more impactful than prolonged debate. You have a high command of visual design and can provide strong creative direction to your team to deliver on the promise our brand makes to our customers. You understand the power of a clear, compelling, and consistent brand across product experiences and new product extensions. You can position your team’s work well in presentations across the company. You are a thought leader with the ability to inspire a team of designers to be proactive innovators.

Root values transparency, ease, and personalization throughout the product experience. The Director of Product Design is responsible for bringing these principles to life in every aspect of the product.


Ideal Qualifications:

  • 7+ years of product design experience, with experience leading high performing product design teams
  • Deep product design expertise, with a proven track-record of successfully designing and testing product features, solving customer needs, and aligning with strategy
  • Experience managing a team across multiple locations
  • Ability to toggle between big picture strategy and in-the-weeds design problem-solving
  • Ability to develop strategies and frameworks as objectives evolve
  • Ability to communicate clearly on key priorities, strategies, and customer needs
  • Experience in guiding team members through product design principles
  • Comfort in taking big bets
  • Ability to use data and analytics to inform decisions and influence change
  • Ability to thrive in fast-paced, entrepreneurial environments, with experience in a high growth company
  • Experience building and scaling high-performing teams
  • Highly collaborative, with experience working ​effectively across teams
  • Mission aligned and energized by using technology to improve people’s lives

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

The people of Root

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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