We’re hiring a

Director of Digital Acquisition

Remote - United States

The Role:
Root Insurance is seeking a Director of Digital Acquisition to lead the expansion of their business by overseeing the strategy, development, and operation of the company’s digital acquisition team.   Working across the company and collaborating closely with brand marketing and product teams, this role will focus on the acquisition & retention of new customers through optimizing and expanding the channel mix, improving conversion and leveling up forecasting, tracking & reporting, and thoroughly understanding/improving Root’s LTV: CAC.

 

This is a high-impact leadership position. This role will help accelerate Root’s significant annual growth rate by driving both the strategy and execution of top-of-funnel lead generation and customer lifecycle marketing. This person will manage the digital acquisition budget and media planning & buying across all digital channels.  Leveraging analytical & creative skills, this person will be measured on reaching various audience segments and delivering targets while building an enduring brand.

 

This role will report to the Chief Marketing Officer. 

 

Primary Responsibilities:

  • Develop and drive Root’s overall digital acquisition strategy, ensuring repeatable and scalable results, and communicating the strategy across all core functions
  • Lead the acquisition efforts and develop channel strategies to exceed monthly, quarterly, and annual targets with an eye toward cost-efficient growth and improving LTV:CAC
  • Inspire and motivate the digital acquisition team around clearly-set and communicated growth targets and drive towards execution
  • Identify high-potential channels to test and incorporate into the broader acquisition/retention plan (with an eye toward mobile) 
  • Partner with product on CRM efforts and help define cross-channel lifecycle marketing strategy across products leveraging email, SMS, direct mail and other channels to improve conversion throughout the funnel
  • Expand on existing customer segmentation to identify new customer segments and more effectively target new and existing customers
  • Optimize the channel mix and customer journey through rigorous testing and experimentation
  • Work across finance, business intelligence/data, and business ops teams to optimize the attribution model and track, forecast and report on results to senior management and the board

 

The Candidate:
The ideal candidate is someone who has a track record of scaling growth-stage businesses and who is energized by working in a dynamic, fast-paced environment.  The successful candidate will have a strong background in determining, measuring, and improving LTV to CAC ratios and deep experience across all marketing channels including mobile. This person will possess a player-coach mentality -- the ability to be a strong mentor to grow and develop the team, but also be able to roll up their sleeves to get the job done. They are obsessed with keeping pace with the latest trends in digital acquisition marketing and are a seasoned leader who also excels at being a hands-on contributor.

The ideal candidate will be passionate about solving problems and trying to change the game on how things have traditionally been gone. They will be hardworking & committed to Root’s mission and values.

 

Ideal Qualifications:

  • 10+ years of marketing experience, with expertise building in-house, high-performance digital marketing teams
  • Deep performance marketing expertise, with a track record of successfully testing channels, scaling campaigns, and implementing a robust marketing strategy
  • Ability to toggle effortlessly between big picture strategy and in-the-weeds tactical problem-solving
  • A strong problem-solving track record - the ability to think critically through unique problems with no set playbook and quickly implement a path to a solution
  • Able to use data and analytics to inform decisions and influence change 
  • The ability to thrive in fast-paced, entrepreneurial environments - with experience in a high growth company
  • Experience building and scaling high-performing teams, as well as budgets, tools, and programs
  • Highly collaborative, with experience working ​effectively across brand, product, design, engineering, etc.
  • Operational understanding of the marketing team’s contributions to the business P&L and sound fiscal judgment
  • Mission aligned and energized by using technology to improve people’s lives

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

The people of Root

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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