We’re hiring an

Email Marketing Specialist

Remote - United States

The Position.

Root is looking for a detail oriented Email Marketing Specialist to join our Integrated Marketing team. Email Marketing plays a critical role in leading our CRM program. Working with the Sr. Manager of CRM, you will help execute on strategic communication plans for customers using our Email Service Provider, analyze data and report on performance. In addition to implementing and evaluating our email campaigns, you will seek out opportunities to automate and streamline workflows through detailed documentation. The Email Marketing Specialist will have a solid understanding of the company’s zero and first party data available to help the CRM team strategize and develop new targeting and personalization capabilities. Additionally, this role will be a key point of contact for vendor partners managed by the CRM team. Attention to detail, quality of work, and intellectual curiosity are all integral to success.

What you’ll be doing.

  • Serve as the main point of contact for marketing automation execution. 
  • Build and optimize email marketing/push campaigns in our email service provider (ESP), Braze, ensuring correct audience segmentation and logic mapping.
  • Maintain and improve upon existing email marketing documentation, working with the CRM, Product and Creative teams to ensure that we maintain a complete/up-to-date view of the full communication flow by customer segment. 
  • Build new email designs and templates in CSS/HTML based on Product and Creative team requirements. QA and flag inconsistencies in new and existing email templates, support meeting brand standards while maximizing cross-device performance and accessibility. 
  • Analyze performance of email campaign and A/B tests. Document findings and recommend strategic next steps 
  • Work with the broader Marketing and Analytics teams to ensure that accurate data is being captured to support marketing strategy and results analysis.

What we're looking for.

  • Ability to quickly learn and adapt to new technologies. Will be expected to develop a comprehensive understanding of our marketing automation capabilities within our ESP and improve upon current processes. 
  • Knowledge of HTML/CSS best practices required 
  • Excellent attention to detail. Works independently with exceptional time management and prioritization skills.
  • Experience analyzing data and communicating findings to cross-functional stakeholders.
  • 1-3 years of proven experience in a detail-oriented role strongly preferred.
  • Experience with flawless execution of customer-facing email communications 
  • Ability to create strong cross functional relationships

Get In Touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless. Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration—we encourage rich discussion and civil debate at every turn. People—we are inspired by the collection of crazy-smart people around us.

The people of Root

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Email Marketing Specialist

Remote - United States


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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

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