We’re hiring a Senior Copywriter in Columbus, OH

We are rewriting the rules of insurance and we’re looking for a senior copywriter who is up for the challenge of bringing our evolved voice to life.

Senior copywriter can mean different things to different people. Here’s what it means at Root. Our creative marketing copywriters are responsible for all content outside of the Root app. From blogs to billboards, scripts to SEO, our nimble creative team is crafting it. Advertising or in-house agency writing experience is preferred, but if you have a passion for words, can write succinctly and clearly, and can use words to break down complicated concepts and make them easy to understand, then deep down, there may be a creative marketing copywriter waiting to break out. 

The team
Root’s creative marketing team is on a mission to unbreak the insurance industry. We’re a tight-knit, collaborative group guided by a highly iterative, user-centered design process. With insights gained through testing, data, and thoughtful critique, we’re driving the strategy that grows our business and will change the insurance industry.

The role
The voice of Root (that’s you)
As a creative marketing copywriter, you are the voice of everything outside of our app. Your words are seen by every person who tries Root. Your words matter, and as a senior copywriter you have the opportunity to have a real impact on the business. Root isn’t a typical insurance company. We’re not stuffy, boring, or traditional. We never want insurance to feel scary, overwhelming, hard, or a nuisance. And it’s the senior copywriter’s job to be sure we never do.

The Root voice (this is what you’ll write)
All of our brand experiences mirror the app that started it all: bold, human-centric, easy. Therefore, the Root voice is simple, direct, and approachable. Yes, we throw in a joke here or there, but it’s always well-placed. We’d rather have one smart-funny (never just funny) line than a bunch of chuckles throughout a piece of content. And we never settle for easy puns—we’re much smart-funnier than that. The insurance industry is riddled with clichés and expected lines. We pride ourselves on rising above that.

Passion for the craft of writing
Strong writing isn’t just the ability to write a great headline or a descriptive piece of prose. At Root, it’s about clarity and humanity. It’s using great writing and grammar to tell our story in a way that is accurate and easy, often with strict character limits. We constantly ask ourselves how we can say more with fewer words. And we prove it’s possible every day. 

Flexibility
Due to the nature of our business, copy needs will range from serious and empathetic to fun and light; there will be times for creative copy to engage, and times where copy should be simple and straightforward. 

Deep empathy for the user
You put every effort into understanding what our customers need. Your background gives you a strong gut about how to solve problems for users. What you don’t know, you learn through qualitative and quantitative research, analyzing previous test results, competitive analysis, and whatever other tools are at your disposal. 

You bias toward action
We want someone who is not only up for a challenge, but seeks them out. We want someone who can thrive as part of a team, but who is also comfortable working independently. Someone who is interested in researching and learning, whether it’s continued education about UX writing or becoming an expert on a new insurance line Root is offering.

You make the complex simple
You have a knack for taking complex concepts and making them accessible to non-experts. You explain empathetically and never talk down to the listener. 

This role reports to the Copy Director.

Skill sets required

  • Grammar expert
  • Tight writer
  • Intermediate to advanced knowledge of SEO/SEM 
  • Experience with A/B testing
  • Data lover (Our company was founded on data; our job is to translate that to our potential and current policyholders.)
  • Part-time strategist (Notice it doesn’t say “strategic thinker.” Of course you’re a strategic thinker, but Root writers connect all of their content back to strategy. And if for some reason there isn’t a strategy to be found, they’re quick to get the right people in the room to make it happen.)
  • Self-starter
  • Skilled collaborator (with a passion for mentoring more junior creatives)
  • 7+ years of relevant writing/editing experience in a creative, editorial, or marketing environment
  • Strong proofreading skills
  • A solid knowledge of copywriting best practices for mobile development, web, and social
  • A keen business sense for crafting and editing content that performs
  • A deep love of the Oxford comma (happy to support those in transition)

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now
Please provide a PDF of relevant work samples or web link to a portfolio. Applications without a portfolio will not be considered.

We believe diverse teams build better products, and we are looking for people who not only contribute hard skills, but also broad perspectives that challenge us to better serve our customers.

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If you’d like to be a part of what we are building but don’t see an opening that suits you, email us at [email protected].