We’re hiring a (Senior) Growth Marketing Manager, Paid Social in Columbus, OH

Update: Due to a number of factors, we've decided to suspend hiring and interviewing for the time being. We welcome you to apply, and, if it's a great fit, we'll reach out when hiring and interviewing resumes.

The role.
Root’s Growth Marketing team is searching for a Manager or Senior Manager to run performance marketing campaigns for multiple products across specified digital channels.  You’ll leverage both your analytical and creative skills to reach various audience segments and deliver monthly and quarterly targets while building an enduring brand. You will have the opportunity to work cross-functionally with highly talented leaders within data science, actuary, finance, product teams to help us build a world-class performance marketing team. This is a high impact role and you’ll manage a significant marketing budget with significant revenue impact to help Root grow our customer base more efficiently and profitably.

What you'll be doing.

  • Own the performance of a subset of marketing channels across multiple products and platforms, defining channel-specific growth strategy. 
  • Lead a cross-functional team of marketing analysts, data scientists, creative, and other support functions to execute a strategy and hit financial targets.
  • Collaborate with team to launch, manage, and optimize customer acquisition campaigns, defining and owning metrics that capture marketing channel performance and identifying insightful trends
  • Manage assigned vendor relationships by negotiating terms/discounts and securing account support and resources including industry trends, campaign management, bid strategy diagnostics, and creative reports. You’ll leverage these learnings to drive continual improvement in channel performance.
  • Collaborate with the marketing leadership team to ensure that channel-specific objectives complement the rest of the monthly marketing plan.
  • Help scale team by building the foundation for consistent, scalable processes as the organization grows.
  • Lead cross-functional working groups to drive high impact initiatives that support company-wide strategic goals
  • Build strong relationships with key cross-org stakeholders to help build integrated programs (Brand Marketing, Content Marketing, Social Media Marketing, Partnerships)

What we're looking for.

  • 2-5 years managing Paid Social (FB/Snapchat/Twitter..etc) for large, performance-oriented digital businesses (app and web) either directly or in the role of a marketing service provider
  • 2-5 years managing performance marketing across multiple products at scale with a multi-million dollar annual marketing budget
  • Exceptional leadership skills; naturally collaborative, excelling at influencing without direct authority
  • Deep knowledge of online advertising and ad tech space, and a robust understanding of online advertising best practices.
  • A quantitative mindset, ideally with a strong technical background and education (degree in a quantitative area such as computer science, applied mathematics, econometrics, or one of the physical sciences a plus)
  • Experience and familiarity with API-based programmatic buying, preferably working with technology teams directly integrating with major search engines or ad exchanges 
  • Direct-to-consumer marketing experience in insurance is a plus, but not required
  • Proficiency with SQL, Python, and advanced Excel skills preferred

Get in touch

Finding the right people to help us build Root is a top priority. Whether you would like to explore the possibility of working together or simply learn more about the position, we’d love to hear from you!

Apply now

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