Root is all about you

Your driving is the #1 factor we use to give you a better price.

Get started

Most insurance companies rely solely on things like your age, job, education level, and ZIP code

But at Root, we care about what matters most—how you actually drive. We look deeper than traditional insurers by using the sensors in your smartphone to understand important details about your driving. Just download the Root app, get on the road, and we’ll give you a quote.

Vignette 1 4x
Vignette 2 4x
Vignette 3 4x
Get started

The coverage you need at the price you deserve

App logo 3D 4x


The right coverage for you is waiting in the easy-to-use Root app. No paperwork, no hassle. Get started in less than a minute.

Car 3D 4x


We use your iPhone or Android phone to measure your driving behavior. Just get on the road and we’ll give you a quote. Better driving = more savings.

Coins 3D 4x


Start driving with a rate based primarily on how you drive. Customize your policy or choose a Root-recommended plan, and see how your price changes with different coverage levels.

Root benefits at a glance

Compare our benefits with other insurance companies


Savings of up to $900/year


File a claim in about 3 minutes


Easily manage your policy in the Root app


Earn cash offers for referring friends


Free Lyft credits on select holidays


Roadside Assistance included in every policy


Start driving with Root today and see how much you could save.

Get started
Car insurance FAQCar insurance coverageRenters insuranceHomeowners insuranceClaimsTest driveReferralsContactInvestor relations

Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2022. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.