The coverage you need at the price you deserve
The right coverage for you is waiting in the easy-to-use Root app. No paperwork, no hassle. Get started in less than a minute.
We use your iPhone or Android phone to measure your driving behavior. Just get on the road and we’ll give you a quote. Better driving = more savings.
Start driving with a rate based primarily on how you drive. Customize your policy or choose a Root-recommended plan, and see how your price changes with different coverage levels.
Your driving is the #1 factor in your rate
Most insurance companies rely solely on things like your age, job, education level, and ZIP code to give you a rate.
But at Root, we care about what matters most—how you actually drive. We look deeper than traditional insurers by using the sensors in your smartphone to understand important details about your driving. Just download the Root app, get on the road, and we’ll give you a quote.
We don’t accept the status quo. So we’re creating a new one.
Our mission to unbreak the insurance industry means identifying the things that are broken, and committing to creating systemic change. Here are just some of the ways that we’re taking action to revolutionize insurance and put you back in control.
Root × Bubba Wallace
Bubba is leading change surrounding issues of race and equality on and off the track. Root is proud of our commitment to remove bias from an archaic industry. Together, we’re championing progress that is long overdue.
Drop the Score
Root stands for fairness in the insurance industry. This is why we have committed to removing credit score—an unfair and discriminatory factor in traditional insurance— from our pricing by 2025.