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With Root, you're
back in control.

Your driving is the #1 factor we use to give you a better price.

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The coverage you need at the price you deserve

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The right coverage for you is waiting in the easy-to-use Root app. No paperwork, no hassle. Get started in less than a minute.

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We use your iPhone or Android phone to measure your driving behavior. Just get on the road and we’ll give you a quote. Better driving = more savings.

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Start driving with a rate based primarily on how you drive. Customize your policy or choose a Root-recommended plan, and see how your price changes with different coverage levels.

Your driving is the #1 factor in your rate

Most insurance companies rely solely on things like your age, job, education level, and ZIP code to give you a rate.

But at Root, we care about what matters most—how you actually drive. We look deeper than traditional insurers by using the sensors in your smartphone to understand important details about your driving. Just download the Root app, get on the road, and we’ll give you a quote.

Root benefits at a glance

Compare our benefits with other insurance companies


Save up to $900/year


File a claim in about 3 minutes


Easily manage your policy in the Root app


Earn cash offers for referring friends


Free Lyft credits on select holidays


Roadside Assistance included in every policy

We don’t accept the status quo. So we’re creating a new one.

Our mission to unbreak the insurance industry means identifying the things that are broken, and committing to creating systemic change. Here are just some of the ways that we’re taking action to revolutionize insurance and put you back in control.

Root × Bubba Wallace

Bubba is leading change surrounding issues of race and equality on and off the track. Root is proud of our commitment to remove bias from an archaic industry. Together, we’re championing progress that is long overdue.

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picture of road with text Drop the score.

Drop the Score

Root stands for fairness in the insurance industry. This is why we have committed to removing credit score—an unfair and discriminatory factor in traditional insurance— from our pricing by 2025.

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Start driving with Root today and see how much you could save.

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Root Inc.

80 E. Rich Street

Suite 500

Columbus, OH 43215

Copyright ROOT 2023. ROOT is a registered servicemark of Root Insurance Company, Columbus, OH. Disclaimer for quotes: We reserve the right to refuse to quote any individual a premium rate for the insurance advertised herein. Disclaimer for coverage: Coverage is available in the event of a covered loss. Exclusions may apply. Not available in all states. Disclaimer for savings: Based on savings reported by actual customers who purchased a new Root policy between October 2019 - July 2020; changes in coverage levels not evaluated. For California residents: Telematics is not used and resulting represented savings are not applicable. Referral program not applicable. Roadside Assistance purchased as separate coverage. Visit for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.